Webmaster: Li Yi, a native of Northeast China, came to Beijing in 2000, came to Jinan in 2006, and founded the Jinan Street website in 2007, and is committed to the development and operation of the Jinan Street website.
See the business opportunities of the Internet
The first time Li Yi came into contact with the word Internet was when he saw it in a TV commercial called "Barefoot in Leather Shoes". At that time, he had a special feeling about the Internet. At that time, there were basically no opportunities to come into contact with computers, so I bought a computer learning machine that was very popular at the time and used it to practice Wubi typing. In 2000, he came to Beijing, bought a 586 multimedia computer, and began to learn computers by himself, starting his Internet career.
In 2003, after several years of struggle and some savings, Li Yi founded an advertising company, mainly engaged in print advertising media. Once a client asked him to help publish his information online. He had an idea, and in just one afternoon, the "China Comprehensive Information Network" was launched online. He didn't know much about technology at the time and only used a web software to create a static page. This small idea attracted many customers. Signing the order gave Li Yi his first taste of the benefits of the Internet.
Officially moved to the Internet
In 2006, when the print advertising business was basically stable, Li Yi made a bold decision and officially moved to the Internet. At that time, he wanted to rely on a big brand to promote himself, so he directly invested in Sohu Maps' exclusive agency rights in Jinan. Finally, The result was very tragic, with a loss of more than 200,000, but it made him understand better that the Internet is not only a beautiful fairy tale, but also coexisting with risks. During this period, they added businesses such as website construction, had a real technical team, and started an Internet service business.
The blocked "Jinan Street"
One time, Li Yi went shopping with his wife. The weekends in Jinan were in complete contrast to those in Beijing. The more weekends there were, the more traffic jams there were. It was almost noon just to drive to a place and find a parking space. Plus, like most men, they hated shopping. An idea arose in my mind, how great it would be if I could go shopping online, so that I could buy the products I wanted without having to squeeze in the crowds of people on a hot day. When I returned to the company, I turned on my computer and saw that www.jinanjie.com had not been registered yet. This is how Jinan Street was born.
Don’t be obsessed with venture capital, venture capital is just a legend
When creating Jinan Street Network, Li Yi's goal became clearer. He stopped the original basic business and devoted himself wholeheartedly to the research and development and construction of Jinan Street. After completing sufficient market research and business plans, he believed that now it is necessary to If you don’t want to be imitated, you must grow quickly. If you want to grow quickly, you must have the involvement of big capital. At that time, Li Yi visited almost all the investment companies in Jinan and the only few large-scale investment and financing conferences in China. As a result, Although the project is good, it is not profitable yet. "So investing is risky."
Reposition, one step at a time
A year passed like this. After careful thinking, Li Yi gave up his original naive idea of getting bigger from the beginning. The experience he summarized told him that only by surviving can he seek development. In other words, if he wants to do something A good website must first work step by step to fundamentally make users like your website and be attached to your website. Only when it provides effective help to users or creates value for them will it be accepted and grow. ! Therefore, in the case of homogeneous products, Li Yi repositioned the website and engaged in differentiated operations. The website has been redesigned to pursue a real shopping experience. The products, storefronts, introductions, videos, etc. of each merchant are all authentic and certified. That is to say, if there are quality problems with items purchased on the streets of Jinan, they can be purchased online or through Go directly to the store to solve the problem, and the address registered on Jinan Street is the actual address of the merchant. This is based on Li Yi’s determination that intra-city e-commerce will definitely become a major trend! Li Yi’s new goal now is to include more than 75% of Jinan stores within three years. Create a new concept of video shopping and make intra-city shopping deeply rooted in the hearts of the people!
Website introduction: "Jinan Street", as the name suggests, is the main street of Jinan. It is easy to understand and easy to remember, making it memorable and laying a solid foundation for the promotion of the website. What we have to do is to move all the merchants and stores in every street and alley in Jinan online to build a fast channel for merchants and consumers, so that merchants and consumers can have close contact, saving merchants’ publicity costs and consumers’ money. Shopping time enriches consumers’ choices.
(Staff reporter Wang Jianyong)
Wang Jianyong