In today's society with the increasing number of Internet users, more and more people are starting their own businesses through the Internet. You can see those shopping malls and garbage dumps everywhere. These are the results of the hard work of our SEO webmasters. Of course, for SEO, there are those who entered the industry early and have already made money. Those who entered the industry late can only face this cruel reality and make a little money from the remaining projects chosen by others.
I believe everyone knows that search engine rankings are determined by the relevance of user needs and websites (of course there are many factors that affect keyword rankings), so in other words, whose website is well optimized, external If the chain is strong and meets the user experience, the ranking of such a site will not be bad to a large extent. So for our SEO friends, can we use this to optimize our own websites to surpass our opponents? Then our ranking will be higher. Now the question comes, so how to analyze the SEO technology of the opponent's website?
Getting back to the subject, first of all I want to see how a website’s SEO is doing. The first and more important thing is the size of the website. The scale and quality here are corresponding. As for this point, for example, if you open the Sina website and compare it with an ordinary portal, you can see the content and optimization level of the website to a large extent. Of course, This is just the first judgment factor when we see the other party’s website.
Basic data of the website, such as the number of external links, snapshots, number of inclusions, PR, etc. This is something we all often do, and it’s easy to think of. What needs special attention here is: For a website, do not take PR too seriously, because it is true that PR can be promoted as long as you have the resources. External links are a continuous thing. No one can surpass other people's old sites in a short period of time. If you want to surpass them, it is easy to send more high-quality soft articles for others to reprint. In fact, this operation method increases the number of people. External links are better.
The structure and content of the website, to a large extent. This is difficult for everyone to analyze, because everyone has a completely different understanding of SEO, so the content of the same website in the eyes of different people is also different. Here’s an idea for you: Analyze the internal links and website code of your opponent’s website. Code optimization will include many things, such as whether the website's code is concise enough, whether the URL settings are unified and standardized, the anchor text operation within the site, and of course the website's tag writing. These are relatively small parts of SEO operations. And it’s also the most important part.
Website update mechanism. I would also like to express my opinion on this point here. Some friends may have the same question as me, what is the highest level of SEO? Is it necessary to update website content every day to do SEO? The answer I give you needs to be updated. But as for the question of who will update, you can analyze the SEO technology of websites that rank highly for popular keywords. To a large extent, the content updates of these websites are done with the help of their website users. updated. This is another level of SEO.
Here I will briefly introduce how to operate it. In order to give the homepage of the website a higher weight, we can create a secondary directory and open a forum or blog. The next thing is to run our website well and remember to run our forum until the forum has a certain level of activity. We can display the latest reply content in the forum on the homepage by calling it, that is, as long as the forum is updated, the homepage of the website will be driven. The benefit of this is that it greatly increases the internal link building of the website. Then some friends will say, what if I don’t have so much ability and energy? There are also methods. We can set up a leaderboard. For example, in a mall, we can set up a hottest product area or create a product sales ranking. These contents will change with the attention of our users.
Finally, I would like to leave you with a few words: What kind of users will come to our website? How to get users to our website? What can the website bring to users? How to get users to come back? How to let users introduce friends to our website? In fact, this is an advanced improvement of SEO. Which issue are you considering now?
Author: He Tao Article address: http://www.nb-seoer.com/post/59.html (please keep it for reprinting)
Thanks to He Tao for his contribution