Recently, there have been more topics about navigation sites, which seem to be related to two domain names, tao123.com and hao222.com. The former is a navigation station recently launched by Taobao, and the latter is another hao123 sister station launched by Baidu. Prior to this, Baidu completely stopped promoting cooperation with the website navigation website. There seems to be some connection between before and after. It seems that someone is still stirring up the muddy waters of the navigation website. Except for hao123, 2345, 265, 114la, etc., major navigation sites occupy almost the majority of the market share of the navigation market. For grassroots webmasters, the navigation site seems to be a garbage station that is rotten in their hands, with no traffic and lack of Means of profit. However, grassroots webmasters are not necessarily unable to get a piece of this cake. Last year’s Taoke navigation station and this year’s group purchase navigation are all new models of navigation stations that have emerged. Many webmasters have also made a lot of profits from them. Nowadays, We can no longer hope to recreate hao123, but we can innovate in the navigation model and build a small and specialized navigation station. The future and money will still be bright.
Let's analyze the current navigation station models, hoping to inspire you.
1. A large and comprehensive website navigation site. In fact, the success of sites like hao123, 256, and 114la has led to many people studying promotion models, which are nothing more than bundling software, viruses, purchasing traffic, etc. There are many methods, but for small and medium-sized It is really difficult to be a webmaster. Since the market is oversaturated, I do not recommend that you enter this field and exit as soon as possible if it has not improved.
2. Local navigation. Almost every large and medium-sized city has many local stations, which provides URL resources for local navigation stations. However, there must be several basic conditions for a local navigation station to succeed. The first is website resources. Cities with developed networks have rich network resources and have various types of websites, as well as various high-quality and creative websites. This is conducive to enrichment. The content of the local navigation station will not make the quality of recommended websites on the home page of the navigation station too poor, nor will there be vacancies in many columns. The second is the mass base. Without enough Internet users, it is difficult to bring large traffic. In addition, the activity level of Internet users also determines how much traffic your local navigation station can bring to the websites you recommend. If Internet users only go to the largest local community website, but are not interested in other types of websites, there is no need for your navigation station to exist. Since local navigation stations have certain limitations, appropriately adding regional information release platforms, regional enterprise yellow pages, etc. will help enrich the content of local navigation stations. For example, Beijing Navigation, Shanghai Navigation, Fujian Navigation, Xiamen Navigation, etc., combine well-known websites in the region and the country to provide local netizens with a comprehensive website navigation service. Due to the characteristics of local navigation, it also brings relatively stable content to the website. Favored by local advertisers.
3. Industry navigation, we say that the top performers in 360 industries, the industry has been far more than 360 industries since the development of society, each large industry will have several levels of classification, such as: chemical industry → plastics → engineering Plastic → PTFE, a large industry can be divided into thousands of small industries, which provides us with many ideas, such as education navigation, chemical industry navigation, webmaster navigation, etc. There is still a lot of potential to be explored in the development of industry navigation stations. Let’s take F4321.com as an example to talk about some ideas for industry navigation stations. First, find an industry that you are familiar with, and then look for breakthrough points, such as including all industry websites in this industry. , classified according to different product types in the industry, etc. F4321 is classified by region. According to the characteristics of the industry, it includes company websites in various regions, combined with the enterprise yellow pages model, so that direct users, that is, customers can find the right company on F4321 Buy the right product directly. It is an industry navigation site that makes profits by collecting booth fees from recommended companies. It is a navigation model that allows the customer base to be more concentrated. Because it is more professional and effective, it is deeply loved by advertisers. Taoke navigation and group buying navigation mentioned above can also be classified into this category. Taking group buying as an industry, group buying sites have sprouted everywhere, giving group buying navigation a clear navigation model classified by region, using real-time updates, so that users can Choosing low-priced products through comparison also brings real buyers to the group buying site. Group buying navigation can kill three birds with one stone.
4. Corporate Yellow Pages. In fact, there have been corporate yellow pages since the beginning of website navigation sites. Corporate yellow pages are navigation websites whose main content is to collect company information. Large corporate yellow pages will also be classified according to industry and region, and are related to the type of navigation site. Slightly different, but also from the same root. Since each enterprise can produce several pages, the number of enterprises in China is huge, and the data of enterprise yellow pages pages is also staggeringly large. The number of included yellow page websites under the simple site is over hundreds of thousands. As long as optimization work is done at the beginning, and the content generated by the company name, introduction, product introduction, contact information, etc. can be simply processed. Achieve pseudo-originality and cooperate with later promotion. Once the weight is cultivated, the traffic from search engines will be amazing. However, due to the empty content of this type of website, a large number of users search and enter and find that they only have the company name and no actual product introduction. Most of the company information cannot find contact information, which is no different from a garbage dump. At present, there are at least thousands of enterprise yellow pages websites. How to stand out from the crowd requires excellent technology and surprising methods, including optimizing data rather than blindly collecting it, including optimizing templates, trying to make the website look formal and increase the size of the website. Full site promotion efforts, increasing the weight of the entire site, etc. For example, Yi Biduo and Da Da Da, combined with the WEB2.0 Internet marketing concept, quickly developed 200,000 paying corporate users. Since they are paying users, they will pay more attention to the quality of each customer's promotion, and also ensure the overall quality of the website. Since business users are willing to spend money, the profit model is relatively clear. The F4321 mentioned above is an innovative combination of enterprise yellow pages and navigation mode, realizing the enterprise yellow pages navigation mode in small industries.
In fact, website navigation can be regarded as a type of website. Relying on this model and expanding through different ideas, websites with different themes can be expanded. This is true for the navigation station, and it is also true for other stations. Finally, I would like to encourage you with a passage from a certain book. The website positioning must be clear, the profit model is more important than positioning, technology is the fundamental guarantee, content is more important than technology, promotion is more important than content, marketing is more important than promotion, and word of mouth is more important than promotion. Marketing is more important, safety is more important than reputation, and survival is more important than anything else.
Where there is innovation, there is a future, and where there is innovation, there is a future. The idea of this article comes from the China PTFE Yellow Pages: http://www.f4321.com . Please respect the author's work and indicate the source when reposting.
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