Although your current website may not necessarily make money, in order to evaluate the commercial value of a website, you still have to return to whether it has the ability to make money. A friend once drafted a questionnaire, and the question was: Do you think which domestic websites have commercial value and are worth investing in? What is the reason? As we all know, although some websites are not yet profitable, it does not mean that they are not worth investing in. . Have you ever thought about whether your website is worth investing in? Why?
How do we measure the commercial value of a website?
Generally speaking, whether a website is worth investing in mainly depends on whether it has profitability or the potential to make money. How big is the potential? Even in foreign countries, there are many websites that do not make money. Why are there still people who do not make money on websites? What about investment? What is the value of a website? In the United States, many investors invest in some Internet stocks and concept stocks. What are the investment principles of these people?
There is a saying: The competition between websites is the competition for eyeballs, and the Internet economy is the eyeball economy. What most commercial websites do is how to gain the favor of netizens. This view illustrates the truth that the more people see a website, the higher its commercial value seems to be.
So how to measure the number of visits to a website?
In addition to IP, there is also a more precise parameter: the number of website page views (Pageview), referred to as PV. PV more accurately reflects the attractiveness of a website to netizens than IP, and therefore has become an important criterion for measuring the commercial value of a website. Per capita It can be seen from the company that PV includes two elements: IP and per capita PV. In layman's terms, if a website has few IPs but high PV per capita, it means that the website is very sticky, and netizens stay for a long time and browse more pages. Such a website is better than a poor website with a large number of IP visits but low PV. The commercial value is higher.
How to increase IP and PV per capita? If you want to take both into account, you must make good website content on the one hand, that is, ensure that the content is valuable and able to attract netizens. On the other hand, vigorous website promotion is needed. For example, soft article promotion, forum promotion, etc. But no matter how high the PV is, it is still useless if it cannot be effectively converted into profits. Previously, the reason why everyone paid so much attention to PV was because it reflected the profitability of the website to some extent. Just like TV, if the ratings are high, the TV advertising fee will be expensive.
However, some people find that sometimes the PV is very high, but it also cannot bring good benefits. The reason is very simple, because e-commerce will be the main source of a website's income in the future. Therefore, conversion rate is much more important than eyeballs. For an e-commerce website, the PV does not have to be high, as long as the conversion rate is high. The most important thing behind such an idea is that the user experience of the website is more important. So now we know how to assess the value of a website. That is the conversion rate of the website, and the key to improving the conversion rate is to optimize the user experience, analyze user psychology, and build the website according to user preferences.
Original address: http://www.zk86.com/a/webcash/2010/0803/3437.html