In March, media reported that the Baidu Alliance wanted to completely stop the website sharing model, which aroused concerns among some webmasters. Baidu later came forward to explain the doubts, saying that it had only terminated cooperation with some websites with low traffic value. This news was confirmed in July. After July 1st, most of the website promotion cooperation of Baidu Alliance will no longer be divided. The contracts of these website stations will expire on June 30. If you want to continue to participate in the website search promotion sharing, then , another website must be promoted for Baidu. The website navigation cooperation between Baidu and Qihoo has been discontinued. Currently, only Yulinmufeng, Deepin and 2345 remain in cooperation with Baidu Alliance. This move caused dissatisfaction among a large number of website websites.
Baidu terminated its cooperation with the website navigation station, most likely due to its own development reasons. We all know that most website navigation sites are promoted in a rogue way. They use various plug-ins and viruses to bind the user's homepage and are difficult to uninstall. This act of kidnapping traffic has affected the traffic of Baidu itself and its own navigation station hao123 to a certain extent. Maybe some of the traffic that originally belonged to Baidu and hao123 was lost to other navigation stations. Baidu pays monthly to major navigation station alliance promotion methods At the same time, the development of the gray industry chain of navigation station plug-ins is also constantly hijacking users' computers and kidnapping user traffic. Therefore, Baidu had to take a serious step and finally cooperated with the navigation station.
It is currently rumored that the Ministry of Industry and Information Technology has blacklisted some website navigation sites and implemented supervision. The reason for being included in the blacklist is definitely the malicious promotion method of the navigation station and the inclusion of bad content in the included URLs. Baidu may have predicted very early that the country would rectify website navigation stations, which should be another major reason for its termination of cooperation. While terminating the cooperation, Baidu also proposed that if you want to continue to obtain income from the Baidu Alliance, you must choose another cooperation model, that is, jump the website to another website navigation station under Baidu (non-hao123). At that time, it did not explain to the outside world what website it was. However, it is already clear at a glance. Baidu recently promoted the new website navigation station hao222. The other navigation station mentioned at that time was probably hao222.
Hao222 and hao123 are almost identical. After Baidu has hao123, the originator of website navigation stations, why would it launch a homogeneous version of hao222? In the past, while major website navigation stations cooperated with Baidu, they also acquired small navigation stations. site traffic. Although the traffic of small website sites is limited, a little adds up. There are so many small website navigation sites on the domestic Internet. If a large number of traffic from these small website websites are acquired and imported into one's own website, an alliance-like approach will be formed, which can bring benefits to large website navigation sites. With a lot of traffic, coupled with their own plug-in binding and other rogue promotion methods, these website navigation stations were robbing Baidu and hao123 of traffic. Therefore, Baidu couldn't stand it anymore. When it terminated the cooperation, it also left a message to the navigation stations. If you want to earn a commission, help me promote another navigation website. It’s just that most navigation stations didn’t buy it.
The termination of the cooperation is bound to bring a big blow to the website navigation station, and by re-launching a new navigation station, Baidu ignores the impact of homogeneous products and is bound to use this website to disrupt the website navigation market. Facts have also proved that after the termination of cooperation, these large navigation stations are constantly threatening the traffic of Baidu and hao123. After the termination of cooperation, go2000, 2345, etc. soon launched alliance systems, and many websites joined their alliances. Aggregating the traffic of personal websites and small website websites is better than getting commissions from Baidu. Baidu launched hao222 at this time, most likely because it wanted to form an alliance to seize the traffic of small and medium-sized websites and regain the traffic lost when it terminated cooperation with website websites.
After Baidu Alliance stopped cooperation with website websites, giants such as Sogou Alliance came out to focus on the search box promotion share of the original cooperation between Baidu and website websites. For domestic second-tier search engines such as Sogou and Soso, their market share is small and they have just started, so it is difficult to shake Baidu. The traffic obtained through browser integration and website navigation stations accounts for a large proportion of its total traffic. Baidu's termination of cooperation with website navigation stations is a great opportunity for these search engines to increase traffic. Baidu also felt threatened and launched hao222 to form an alliance effect, suppress website navigation sites, and regain the lost traffic. Its ultimate intention is probably to suppress the traffic growth of domestic second-tier search engines in website navigation. (Text/Yangyang)
Baidu low-key launches hao222.com and strives to build its own navigation website
Baidu bought hao222 in 2004, but its purpose has not yet been determined.
Editor in charge: Yang