Make a brand! Local Talent Network user experience and service determine everything. Rich recruitment content, good program experience, corporate recruitment, and personal job hunting will inevitably form a brand effect and a word-of-mouth effect. What needs to be done in the early stage is website positioning, business model, that is, How to improve website weight and build an excellent team.
Preliminary positioning of local talent network: Wuxi recruitment network is initially positioned at small and medium-sized enterprises and moderately famous local enterprises. The reason is that the cost of telemarketing for large enterprises is very high and will take up a large part of time. Business communication also requires high skills. It is free. When receiving a recruitment from a large enterprise, it is very likely that four or five small and medium-sized enterprises have already posted their recruitment, and small and medium-sized enterprises are highly active. They will log in frequently to update and search for resumes. In the early stage of the website, there were many searches from basic search engines, and most of them were graduates or graduates. For job seekers with less experience, small and medium-sized enterprises also need talents in this area. They are targeted and it is easier for companies and individuals to interact. On the contrary, when famous companies recruit high-end positions, 90% of the recruitment results will not be ideal. Personnel personnel are bothered to log in to the website to update and view resumes. , it is difficult to form interaction. To determine whether the website can gather popularity in the early stage, website positioning is particularly important. Of course, the website is still indispensable to support the appearance. In this regard, manual collection, telemarketing, and phone notifications can be used (Note: Job seekers need to submit resumes online. The program is synchronously sent to the company's mailbox, so that the company can learn more about it and facilitate future business marketing).
Business model: Personally, I feel that the business model of Talent Network still has some limitations and cannot break through the traditional model. The same is true for the business model of Wuxi Recruitment Network, but it is still somewhat special. Although the website is currently operated for free, corporate recruitment through active telephone marketing is released for free. Free trials are not available for self-registered fee-based operations. Whether free or paid, customer business tracking is indispensable, and service is crucial. While the Talent Network emphasizes user experience, it also pays more attention to customer service. The service is brand operation and team marketing. An important part of this will be described in subsequent chapters.
Improve weight: through reasonable SEO, program experience (program experience is a long-term process that requires continuous research, user feedback and improvement), content experience (telemarketing by the business team, increase recruitment content, information content to increase search engine inclusion) ). Here we focus on friendly links (internal links) to determine whether they have high weight. Look at the collection, snapshots, rankings, and PR. Even if they are out of date, you can still refer to them. How to link to high weights? The best way is through telemarketing. The telemarketing affinity here must be strong. , many government websites sometimes cannot be solved with just one phone call. Regular phone calls and phone communication are very important. Persistence will eventually pay off and will also move the other party. Of course, don’t waste time on some that cannot be linked. The webmaster here must grasp the other party’s psychology. , Increasing weight is a long-term process. A large number of telephone marketing, increasing corporate recruitment announcements, and improving search engine inclusion are the top priorities.
Summary: It is very difficult to start an Internet business nowadays. You have to have technology, a business model, and with these, you need operating funds. Wuxi Recruitment Network enterprises are also under great financial pressure in the early stage. Only persistence can lead to success. As webmasters, we are more important. Many things need to be done by one's own hands, and a gentleman does not use them.
Source of this article: Wuxi Recruitment Network www.wxjob.com At the same time, I would like to thank Chengdu Recruitment Network for its continuous encouragement during the entrepreneurial process!
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