Recently, the 2011 new version of Tencent QQ Space was officially launched. The new version of QQ Space has added many new features. Among them, the newly added "Eat, Drink, Play" application is even more interesting, which marks Tencent's official entry into the field of life consumption.
In the field of consumer reviews, Dianping.com, Koubei.com, and Aibang.com are currently leading the way, and the entry of Tencent, the penguin, has also intensified the competition in this industry.
As mentioned in the article "Tencent's Dog Day" in Computer World some time ago, as long as a field has promising prospects, Tencent will definitely wait for an opportunity to act as a predator. It always lays out its plans silently and appears quietly behind your back; it always comes out to disrupt the situation at the most appropriate time, leaving colleagues in the industry uneasy. Now that Tencent has quietly entered the field of consumer reviews, it also means that consumer review websites have great potential for development.
Judging from Tencent's current "Eat, Drink, and Play" application, it mainly relies on users to add stores independently, post reviews, and uses medals and honors to attract users to actively participate. Relying on its huge user base, the application received a lot of support from users as soon as it was launched, and also attracted the participation of many netizens who had often visited other review websites in the past. In particular, some shop owners are very willing to register their shops on it, hoping to bring benefits or visibility. After customers make purchases at merchants, they are also willing to post their consumption experiences to share with their friends.
According to incomplete statistics, there are currently thousands of review websites in China. Among these thousands of websites, except for a few oligarchs such as Dianping.com, Koubei.com, and Aibang.com, most of them are local dianping websites. Take Tuanjie Online ( www.tuan-jie.com ) run by the author as an example. The users of Tuanjie Online are just a small town with only tens of thousands of people. It only takes less than 20 minutes to go around Tuanjie Town. .
In 2009, when I proposed to build a consumer review website for Tuanjie Town, many people were not optimistic about it, saying that Tuanjie Town was too small and that there would be a future at least one for the entire Chengdu city. But I analyzed it carefully and found that Chengdu currently has Chengdu Eat, Drink, Play and Mingma.com, which are lifestyle consumption websites, and they have been very successful. More importantly, I witnessed with my own eyes the entire process of a Chengdu-based lifestyle consumer website from its inception to its collapse. It suffered heavy losses. It would not be as strong as others in terms of capital or technology, and it would be even less likely to succeed.
Moreover, there are many competitors in the primary market like Chengdu. In addition to the local Chengdu Eat, Drink, Play, and MiMima.com, Koubei.com, Aibang.com, etc. also occupy a lot of markets. Regardless of our manpower or inability, It is not a match for others, and it is very difficult to promote it. An expert once told me that if you don’t have the financial and technical background to build a website now, don’t be too arrogant. The bigger you make it, the faster it will die. The most promising thing is to be an industry website or a local website. Although Tuanjie Town where I live is relatively small, it has four universities, which is very convenient for publicity. Moreover, there is no website here, so I chose to build a consumer review website for Tuanjie Town - Tuanjie Online.
Some people say that there are so many review websites now, do you still have a future?
What I want to say here is that although there are currently many consumer review websites, Dianping.com and Koubei.com are mainly influential in first- and second-level cities. In some towns or counties, they have almost no influence. Influential. Merchants in these places will not take the initiative to find Koubei.com and other websites for promotion, and the business of Koubei.com and other websites has not yet penetrated into this level of cities. Therefore, there is still a market gap in these places. Where there is a market gap, there are opportunities. We must seize this opportunity to seize the opportunity.
Just imagine, after our website is established, all the information on it is local. At this time, even if the business staff of Koubei.com go to the same merchants to discuss business, will the merchants be willing to choose to promote on Koubei.com or on our website? Website? The answer is of course to choose our website because we are more targeted and have more local influence. As the saying goes, a strong dragon cannot defeat a local snake. No matter how powerful the word-of-mouth network is, it still cannot compete with us in our small towns.
Therefore, I believe that local consumer review websites still have great development prospects. I hope friends with similar ideas will act quickly and build a website early to make a fortune!
This article was originally created by the webmaster of Tuanjie Online ( www.tuan-jie.com ) and was first published on the webmaster website. Please indicate the source when reprinting!
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