The characteristic of information portals is that they have many pages and many keywords. Some large portal websites even have more than hundreds of thousands of keywords. For individual webmasters, news review websites and comprehensive blogs also have multiple keywords. Therefore, the key points that need to be paid attention to when selecting keywords for this type of website can be summed up in one sentence: "Multiple points of support, the long tail is king, special strategies, and comprehensive improvement." In other words, we need to select thousands of keywords as optimization targets, and for some popular keywords, we can use a long-tail strategy to optimize in a roundabout way. For some special keywords, we can also adopt the strategy of creating special topics to focus on optimization, so as to achieve the purpose of comprehensively utilizing all keywords to improve rankings.
For example, we now have an entertainment news review website that provides viewers with tidbits about entertainment stars, latest performance information, etc. Then we can first check the Baidu hot word list ( http://top.baidu.com/ ), Here, we can find relevant information such as the hot events that netizens are most concerned about recently. For example, select the keyword "Yan Fengjiao" as our basic keyword for optimization. We can see that the average daily search volume of the keyword "Yan Fengjiao" is 111 times. If we can get a share of such a large amount of traffic, the effect will be very good. Let's take a look at the detailed list of searches for "Yan Fengjiao", as shown in the figure.
We can see that since Sister Feng became popular on the Internet, her popularity has skyrocketed, from more than 111 in one quarter to more than 11 in one fell swoop. Therefore, we determined to use the keyword "Yan Fengjiao" as the basis for our SEO optimization.
So if you only use broad words like "Yan Fengjiao" to do SEO optimization, it will be very difficult, because if we simply search on Baidu, we can find that there are as many as 12.22 million related web pages about "Yan Fengjiao". If you want to start from It is indeed not easy to stand out among more than 20 million web pages. Therefore, we need to use some roundabout methods to perform SEO optimization on the keyword "Yan Fengjiao".
The best workaround is to use long-tail keywords. There is no doubt that any keyword has its corresponding long-tail keyword. Therefore, we can first find the long-tail keywords corresponding to the keyword "Yan Fengjiao".
There are many ways to find long-tail keywords. In the past, it seems that in 2007, there was a link in the "Related Search" under Baidu's index results page that was "More Related Words", and this link was to query related keys. word shortcut. But later this function was directly included in Baidu bidding ranking, and ordinary users could not use it. But we can still find better ways to find related keywords. In her practical work of SEO optimization, Yuan Hong summarized 3 very useful tips for finding relevant keywords.
Method 1: Use Sogou to search related searches.
Under the index page of Sogou search engine ( http://www.sogou.com/ ), there is a "More related searches". If we click on this link, we can see more keywords related to "Yan Fengjiao". As shown in the picture.
It can be seen that the "keyword" marked here is the long-tail keyword of "Yan Fengjiao", and the "number of searches" that follows is the number of searches corresponding to this long-tail keyword. We can determine the long-tail keywords to be optimized based on the length of these graphics. If the search volume is too small, there is no need to select it again.
Of course, although many long-tail keywords have relatively low search volume, it depends on your understanding of this piece of news. Realizing that this keyword may become popular in the near future, you can also use this keyword as an optimization target. For example, we can see long-tail keywords such as "Yan Fengjiao video" in this data table. Although the search volume is not very large, such keywords may be searched by more people in the near future. In addition, we use It is the Sogou search engine. Perhaps the search volume for keywords such as "Yan Fengjiao Video" is very large on Baidu, so we think this keyword can still be used.
Method 2: Use Baidu’s bidding ranking tool to query related keywords.
Register a Baidu PPC related keyword tool, just fill in the company information and so on, and it’s done. Let’s learn how to use this tool to query the keywords we want.
Select the "Recommendation by Keywords" tab, enter the keyword "Yan Fengjiao" to be queried, and get the results shown in Figure 5.
In the picture above, we can see that there are many recommendations for long-tail keywords, and we can also see the average daily search volume of this keyword. Moreover, we can also query the competition degree of the long-tail keyword based on the corresponding "competition intensity" and "starting price", so as to provide corresponding solutions.
Method 3: Grasp the upcoming news events.
There are some news events that we can predict will happen. For example, "Video of the match between Spain and the Netherlands on a certain day in a certain month", or the "Yan Fengjiao" keyword we just selected can be extended to "Videos of Yan Fengjiao's latest film and television works", "Yan Fengjiao's latest artistic photos" and other similar news. We can use such keywords in advance to properly optimize the web page. After the incident occurred, since our webpage itself already had some weight, we had an extra chance of winning compared with other competitors.
PS: Author information: Yuan Hong, personal blog ( www.yhsem.com ), recommended moderator, one of the founding team members. Good articles need to be collected, reading enriches life. If you think this article is well written, please reprint it and save it for easy reading next time. Create a new online promotion 7 group 70870139. Welcome to join.
Thank you Yuan Hong for your contribution