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This is a question that has troubled me for a long time: Search engine optimization - What is more important between SEO internal optimization (internal links) and external optimization (external link building)?
A few days ago, I listened to some SEO strategies and ideas from a SEO senior. I finally had some ideas, but I didn’t know how to express them. Maybe I didn’t fully understand the implementation of SEO strategies. However, I think this does not affect the discussion on topics such as "2010 SEO Strategy". Here, Yuanfang Blog only records some of the content it has learned. It is not known whether the listener is interested.
Let’s first take a look at a successful SEO case: www.alibaba.com is Alibaba International Station. A few years ago, when I was doing foreign trade sales, I discovered a phenomenon. As long as you search for any of our company's English product names on Google.com, the Alibaba International Station page will inevitably appear on the first page of results. This can explain this SEO. How successful is the case. But I didn’t know much about SEO at that time. In the process of operating Alibaba’s Chinese supplier platform, I occasionally had some experience on how to include product keywords in product names and descriptions, and domain name URLs. This should be regarded as my initial SEO enlightenment. .
In fact, the English product keyword rankings and page keyword density we see are just a manifestation of Alibaba’s SEO strategy and traces. Many times we only use the SEO strategy or perspective of a small site to examine a large website. seo status. Incredibly, SEO traffic still accounts for more than 60% of the total traffic of Alibaba International Station so far. There is no direct connection between the ranking of a certain SEO keyword and the overall SEO traffic of the website, so we do not need to dwell on the ranking of a certain keyword. This is not only a change in SEO decision-making and ideological concepts, but also determines the internal optimization and optimization of SEO. The key to choosing between external link building.
It is said that the Alibaba platform had an SEO team 10 years ago, and it initially did some external links. In 2005, it stopped doing external links and began to set up SEO channels. After abandoning external links, the Alibaba SEO team focused on internal excellence (not only Only internal link construction), analyze the various connections between the website URL and user search keywords and traffic keywords, and optimize the internal link structure of the website, thereby increasing the overall SEO traffic of the website and maximizing the customer conversion rate. Alibaba's keyword strategy is aimed at a large number of keywords with medium traffic. These keywords have a large base and are often ignored by SEOers. The level of competition is not very high, so the corresponding SEO return on investment is ideal. The core of all Alibaba's SEO actions is its SEO traffic data analysis and other dozens of SEO systems, which rely on program support developed by the technical department. From the successful case of Alibaba SEO, we can roughly see the overall SEO strategy of a large website: inside the site - "outside the site -" return to the site. In 2010, when SEO competition is almost fierce and SEO methods are full of tricks, this SEO strategy still inspires us to do a good job in SEO.
For SEO optimization of a b2c or b2b platform, there is no doubt that the new website must be cultivated first after it is launched, enriching the content of the seo channel, improving the link structure, etc. After the training reaches a certain stage, the domain name has a certain weight. After Google will regularly include new pages every day, you can start to consider the construction of external links. External links reflect the popularity of a B2C or B2B platform. Even if the external links are in The weight in the SEO ranking algorithm is getting lower and lower. At present, this is still one of the effective ways to quickly improve the SEO ranking, especially on the premise of having high-quality external link resources.
In the last stage, after publishing a large number of external links (weighing the quantity and quality of competitors' external links), we hope that SEO will return to the site. Because after the external link reaches a certain level, the SEO efficiency relying on the external link will reach a bottleneck, and it must exceed a certain extreme before it can reach a new height. In fact, the construction of external links and the demise of external links are directly proportional to a certain extent. The more external links you create, the more successful external links will fail. Because unless it is a website group, external links are often not controlled by SEOer itself. At this time, SEO is racing against time, or falling into a vicious cycle. If we return the focus of SEO strategy to the internal optimization of the website at this time, then there will be at least the following advantages:
1. All SEO actions are controllable and the results are predictable: I have the final say on my site, and I can optimize my own B2B and B2C websites however I want.
2. Content construction: As the saying goes, "content is king", if you can enrich your website with more unique, fresh, and valuable content for users, the SEO effect will be cumulative and long-term. Adding content to external websites that are not under your control for the sake of external links seems to have no other meaning than an external link.
3. The focus of the SEO strategy has moved to internal optimization, so more time and energy can be allocated to optimizing the website's internal URL structure, improving search result descriptions, improving conversions, traffic analysis and keyword data statistics, and allocating them. The essence of inbound marketing (inbound marketing) is also here.
Article source: http://farlee.info/
Author: FarLee