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I've been very busy lately and haven't had much time. Today I finally took a day off from my busy schedule, but I still can't seem to take any time off, haha! In this article today, I want to discuss whether Baidu bidding and Baidu natural ranking can be done at the same time? There are two main questions here:
1. Can natural rankings co-exist with Baidu bidding after reaching the homepage?
2. Can Baidu bidding be removed after the natural ranking reaches the homepage?
I believe this question is also of concern to many friends. I think many friends will have this answer to this question. Bidding and natural ranking can be done at the same time. Indeed, for Google, Google has explained that no matter your website Whether you participate in bidding ranking will not have a good or bad impact on the natural ranking of your website. This is true in real time, but is this true for our Chinese big brother Baidu? I think not many people can answer it, so it definitely doesn’t matter! Dream Journey personally believes that Baidu PPC can be done at the same time, but there is a premise that when the natural ranking reaches the Baidu homepage, don’t give up PPC. If you give up, I think it will definitely have an impact. Below I will use several websites that I have operated as examples to verify my statement.
Eight months ago, our SEO department took over several hospital website lists, including a website about Parkinson's disease. First, Shenzhen SEO determined the main keywords and internally optimized the website. I won't go into detail about this process. Many times The internal optimization is similar. After less than a month, the main keywords Parkinson's disease, Parkinson's disease, Parkinson's syndrome and related treatment words all reached the Baidu homepage. At its best, it was second only to Baidu Encyclopedia. Statement: This During this period, my website's bidding and ranking were done at the same time, and Baidu's normal inclusion was about 800. After completing the task, I handed over the order to the company. The company thought that the optimization was completed, so it gave up website keyword bidding. In less than half a month, the website was K-ed and only the homepage remained. So far, it only has the homepage, and all keyword rankings have dropped. .
The second example is a website about diseases such as gallstones and cholecystitis. This website is my own, so I did a test to see if it is the same as the first example. In less than 2 months, all Baidu keywords have 2 pages. Some words have 1 page, because it is really difficult to get such words on the homepage. I believe many SEOers also understand that there are several websites of my own at the same period. During the operation of these websites, I added some black links to these websites. , and then started bidding on words such as gallstones and cholecystitis. The remaining websites did not operate. During this period, all website ranking snapshots were collected normally. After 2 months, I personally thought that the website keywords were stable, so I removed gallstones, The bidding for words such as cholecystitis happened in less than a week. Websites that did not participate in multi-bidding rankings and included snapshots remained the same. This gallstone website first had snapshots that echoed for 15 days, and then its ranking dropped. It was best to be K-only and only the home page remained.
Disclaimer: These two examples are real and not deliberately fabricated by me. Due to confidentiality reasons, the website will not publish them. Some friends here may say that this is the reason why you added a black link, but at the same time, you added a black link. There are no less than 10 websites, why does this one have problems?
Maybe some friends will say that website content is king. You must have done a lot of collection. To put it bluntly, I extracted the content of this gallstone website from trees every day. The repetition rate is 0 compared to the Internet.
Maybe you will say that the time is too short to see anything, but this situation has lasted for 3 months.
Okay, back to the topic: 1) Can natural rankings coexist with Baidu bidding after reaching the homepage? Personally, I think this can exist at the same time. Baidu bidding will not affect your natural rankings; 2) Can natural rankings be removed after reaching the homepage? Baidu bidding, I personally think that if you do Baidu bidding in the early stage and then do Baidu natural ranking, then please do not give up Baidu bidding, you can adjust the bidding time or bidding amount. What I’m talking about today is only words like diseases, because these words are where Baidu makes the most money, and manual intervention will definitely be much better. Whether this is the case for other types of words is not yet known. Everyone is welcome to discuss.
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Thanks to juanzi5y1 for his contribution