It has been more than half a year since I started working as a Taobao customer. I have built several Taobao websites, and my income has grown from scratch, from unstable to stable. Only I know the ups and downs. After being a Taobao customer for such a long time, my biggest feeling is that being a Taobao customer requires dedication and action. Only in action can we gain experience, and we need to sum up experience in practice. Today I will share with you some of the experiences I gained in the process of building a website. I hope it will be helpful to everyone who is a Taobao customer.
The topic I share today is "What kind of Taobao website has the highest conversion rate". Usually, many friends will tell me why some websites have one or two hundred IP traffic a day, but the orders completed are very pitiful. Sometimes there is not even one order a day. However, some websites only have dozens or even a few "poor" IP traffic every day, but they do transactions every day and can make more or less income every day. To be honest, this has happened to me too. I summed it up. Taobao’s conversion rate is related to several factors:
1. The first is the ranking of keywords in search engines. I think everyone can understand this without me saying more. If you want customers to buy the products on your website, first of all, you must make it easy for customers to search for you. If your website is still not found within ten pages of Baidu, naturally there will be no traffic to the website.
2. Single-page Taobao customers and multi-page Taobao customers. Facts have proven that the conversion rate of single-page Taobao customers is much higher than that of multi-page Taobao customers such as navigation. Single-page Taobao customers have fewer choices, and generally customers have less time to think. Customers often click on the website and directly click into all the product pages you promote.
3. Website speed. You can imagine that a website that is so slow to open that it cannot be opened, even if it is ranked first on Baidu, will its conversion rate be high? For example, I am a weight loss website, "What kind of weight loss pills are there?" The word "most effective" ranks fourth on Baidu. Previously, because the domain name was not registered, it used an American host, and the website speed was relatively slow. Although the ranking is good, there are dozens of IP addresses every day, but the transaction volume is pitiful. The keyword goes up to 20 Oh my god, there were only 5 transactions in total. About ten days ago, I switched to a very fast domestic host, which is twice as fast as the American host. But the effect was visible after only three days. , I closed 8 orders in 7 days. Therefore, I strongly recommend that you choose your server carefully and try to use less foreign hosts and more domestic hosts.
4. The beauty of the page. Let me give you an example. I have a Taoke website that sells weight loss capsules. The previous page was a very simple and ordinary single-page site. It was simpler and uglier than the weight loss site I mentioned above. Bitter Melon Fat Clearing Weight Loss Pill, this word ranked second on Baidu, with daily IP There is no traffic less than 100. You may not believe it. I only made one order in a whole month. Later, I changed the page to what it is now. I found that even if my keywords dropped to eighth place on Baidu, there were only one order every day. 30 IP traffic, but I made more than 10 orders in a month. I firmly believe that it must be the aesthetics of the page that play a role.
5. How to write the slogan of the website page. Experience tells me that the advertising slogan on the website page plays an important role in the conversion rate. I have a Taoke website that sells facial mask products. Originally, when my artist designed the top picture, he did not add the word "single product". "More than 10,000 people bought". After I asked the artist to add this sentence, I found that in the next month, the transaction volume increased significantly, and orders of all sizes increased by about 20%. I am also amazed at the role of soft articles in online marketing.
How to improve the conversion rate of the website, I summarized it into three "makes": make it easy for customers to find your website, make it easy for customers to open your website, and make it easy for customers to trust your website. I believe that by doing these three "given" things well, Taobao customers will not have to worry about making money.
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