If you want your website to get a good search engine ranking, it is very important to have the keyword phrase density of your website content - others find you by entering these phrases into the search engine. In the past days, search engine rankings would go up simply by increasing the density of keyword phrases, but now search engines are becoming smarter and smarter. Not only do you want your website content to contain keywords, but you also need to make it enjoyable for readers to read and find it valuable. Otherwise, increasingly smart search engines will abandon you. And your readers will turn away from you.
So how can I make my articles have high keyword density without sacrificing the readability of the articles?
11 methods are provided below.
Remember that each web page only targets 2-3 keywords. If there are too many, it will be meaningless.
1. Separate the key phrases into different sentences or paragraphs.
Search engines don't care about these punctuation call signs. But your readers will understand the meaning of the punctuated call sign.
For example, our keyword phrase is "Google SEO":
Currently, the most commonly used search engines in the world include Microsoft's Bing, Yahoo Search, Google, etc. Search engine optimization should focus on different optimizations for different search engines.
2. Write in the form of quoting dialogue.
For example:
Maybe you must have this question in your mind at this moment, "Bing and Google are both search engines. Are the focus of optimization really very different?"
If you write directly in the first person, it may not be applicable when others reprint it.
3. Make good use of lists
For example:
Search engine optimization (SEO) is about maximizing traffic to your website from search engines. Whether it is Chinese website SEO optimization or English website SEO optimization, the search engine optimization process of each website can be divided into three parts:
§ Indexed: How many pages of your website are discovered and indexed by search engines
§ Ranking: What is the overall ranking of your website in search engines, and what is the search engine ranking of your individual web pages?
§ Clicks: What is the click-through rate of your website’s search engine results?
The website needs to get the maximum traffic and needs to comprehensively consider various factors that affect inclusion, ranking and clicks.
Excerpted from http://www.gordonchoi.com/semblog/archives/201
4. You can distribute keywords in different positions of the web page, such as the top, sides, and bottom, so that it looks natural to users, but for search engines, it doesn’t matter where you put them, they will crawl them.
5. A “More Information” link
For example:
Add a sentence at the end of the article: If you want to read more about search engine optimization tips, please click here.
6. Write the content of the “negative phrase”
For example, if you pay attention to "Google Search Engine Optimization", you will attract readers who pay attention to "Baidu Search Engine Optimization".
You can write an article about the pros and cons of Baidu SEO.
7. You can use some prepositions, such as "的", etc.
8. If you have a lot of keywords, distribute these keywords on different web pages. Optimize up to 2-3 keyword groups per web page.
9. Abbreviations and complete content can be used interchangeably to prevent readers from finding it monotonous.
For example, you can use SEM, and sometimes you can express its connotation, search engine marketing, or search engine PPC, search engine SEO.
10. Add some words to the keyword group, for example, Google search engine marketing expert, Google search engine marketing novice, search engine marketing introduction, etc.
11. In some copywriting, state the content of some pronouns appropriately, such as "it", "this", etc.
For example, I introduced the benefits of search engine marketing to my boss, but my boss was still dubious about whether this thing would work.
Replace “this thing” with search engine marketing.
Article source: http://www.searchengineguide.com/ (translation source)