Today on Tencent Weibo, I unexpectedly saw the "rumor" that Kangsheng Chuang was being acquired by Tencent. Some bloggers have even begun to speculate on the overall price of the entire acquisition plan. Some people are rumored that it will be carried out at a high price of tens of millions of dollars. Full acquisition, but from the domain name query data, Discuz.com and Comsenz.com held by Comsenz have changed hands to Tencent. Indeed, although this acquisition has not been confirmed by both parties, it is already a fait accompli. .
Why Tencent Acquired CordSheng
Obviously, since Alibaba acquired phpwind, there have been rumors that Kangsheng has been favored by large companies, but it has never become a reality.
Community network platforms have always been an important part of the development of the Internet. Whether it is a professional community or an entertainment community; whether it is a national forum or a local forum, they have gathered a considerable amount of popularity and commercial value in their respective fields. Regardless of The profitability of the 19th floor is tens of millions a year. Even local communities such as Hualong Lane and Xiamen Xiaoyu have considerable influence on local politics. This represents another level of the impact of the Internet on human life. impact, and this impact is carried by local communities.
Although the "crackdown on the Internet" in recent years has greatly affected the development of China's Internet, especially community websites, due to strong social demand, various community websites still survive in the cracks. To a certain extent, it has stimulated the further development and growth of various powerful communities.
Tencent’s acquisition of Kangsheng is most likely for Soso and Paipai
As the most important Internet group company in China, Tencent cannot be unmoved by the huge community market. Especially after Alibaba disrupted the situation, the combination of Alibaba and phpwind was speculated to be directly to combine communities with e-commerce. The most direct way is to implant Taobao customers in the community, and Taobao merchants to settle in specific communities and share the revenue with community operators.
Paipai is of the same type as Taobao. As a giant that hopes to get a share of the future e-commerce market, Tencent also hopes to have its own niche in community products.
The promotion of search engines must be accompanied by changes in the usage habits of netizens. Since Baidu’s previous acquisition of hao123, the recently launched hao222 website navigation, and the cessation of sharing of other navigation sites, external methods such as former website sites have The era of obtaining "cheap traffic" has passed, and the cost is getting higher and higher. Today, when netizens generally accept fixed URLs and search portals, there is no doubt that implanting search boxes in communities is a "fresh and cheap" idea. .
The impact of this merger will undoubtedly take several months to unfold, but it can be estimated that when Tencent and Taobao are gradually paying attention to the blue ocean power of the Internet and more webmaster groups, will Baidu also have What about the action? Let us wait and see.
The author Zhang Yang’s personal space of Big Bird. This article only represents the author’s views and has nothing to do with the position of Webmaster.com.
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