I have been writing about the operation of county portals for a long time. Why? It has something to do with my experience. I have operated three county portals directly and indirectly, and the longest one has been for five years. It can be said that I have some experience in this area, and I have also found solutions to problems that arise during operation. Through many excellent websites on A5 I also learned a lot of excellent things from the webmaster’s soft articles. It can be said that I still have a certain say in the operation of the county portal website. I have only one purpose in writing the article, which is to make more friends who are webmasters of the county portal website. They make money, which is what I hope most.
As we all know, the Internet is a gold mine, and many people want to mine it, but this does not mean that everyone who comes to mine can mine it. The profit model of the Internet is crucial. Judging from the operation of many well-known websites, all successful Internet companies have their own clear profit models, or have a killer model, or have several models at the same time. Most of the profit models of GOOGLE, Tencent, Baidu, Sina and Sohu, including the well-known A5 Webmaster Network, are advertising revenue. The profit model of Taobao and Dangdang is product sales. Of course, there are also the messy group buying websites that are now in full swing.
But there is also a strange phenomenon on the Internet. Some websites can gain popularity but may not necessarily make money. Typical representatives of this kind are blog networks and SNS websites. Internet applications like blogs are indeed very popular and loved by netizens, but the Chinese blog network has never found the best profit model, and it is even difficult to operate. Another example is SNS websites. The recent collapse of several SNS websites such as Ant.com and 360 Circles is also true for the same reason. The same thing has been plaguing forum websites many years ago. For example, the famous Xici Forum has lost many users since the overwhelming number of advertisements.
So what is the perfect profit model for county portal website operations? It is undoubtedly the advertising model + product sales + website building service model. This advertising refers to local advertising, and product sales are also mainly based on product sales from local merchants. Why is this? ?Many webmasters will say why not put ads from Baidu and GOOGLE. Because of two reasons, firstly, there are relatively few people online in most counties. The average number of IPs per day is 1,000 IPs, which is already very good. The advertising revenue from BAIDU and GOOGLE is relatively small. The author’s website uses 2,000 IPs per day on Baidu. The advertising revenue is only about 20 yuan per day, and the effect can be said to be moderate. Second, because most of the Internet users who visit the website are from this county, they are more attractive and demanding for the services and products of this county, so the effect of choosing products from this county is better. There is never a universal model that can be copied in the operation of county portals. They are constantly catering to the needs of netizens through exploration, attracting more netizens, and winning the love of netizens by providing differentiated, excellent and fast service models. Remember , Internet users are our food and clothing parents. The third point is that the author used his spare time to build websites for local companies and received good profits. The specific amount will not be disclosed.
The above is the author's painstaking work based on his own operating experience. The first 7 articles were also published on A5. I hope it can be an inspiration to the grassroots webmaster friends who are hesitant in the operation of the county portal website. Remember to persist no matter what, and don't let it go. The website died on the way for any reason. Jack Ma said very well: Today is cruel, tomorrow will be even crueler, and the day after tomorrow will be bright. This article was first published on A5 and is original by Jiutian. Please mark the copyright of Gaotangren.com ( www.gaotangren.com ) for reprinting. Thank you.
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