First of all, thank you for reading this soft article, and congratulations on your choice to build a local portal. A portal will not be eliminated for at least 5 years. Maybe in 5 years, local portals will occupy the national market like Baidu Taobao today. And we go and capture the local market.
The first portal program we chose was Netren's program. When we started working on this program, we stayed up until after 2 o'clock every day. We did it for three months in a row and achieved certain results. However, due to financial reasons in the end For business reasons, I had to invest my experience in IDC and continue to sell Wanwang space, Western Digital space, Hong Kong space, etc., because only in this way can we guarantee our daily life. I gave up my job and started my own business only one year after graduating from college. , and soon got married and had children, so the pressure was quite high. The portal has been there for a long time, and the content has been updated occasionally. Baidu seems to be very friendly to my website. As long as I update it a little, Baidu will include it quickly. Of course, I have done a lot of SEO work.
This year, our company was established not long ago, and the website is naturally managed by the company. The website has also begun to inject capital and begin to develop. I will describe the promotion in sections, so that it is clear.
1. You must choose a program that is suitable for your city. Currently, there are many programs that can do local CMS, such as dedecms, php168, empire dx, etc. I won’t list them one by one. They each have their own merits. You can’t say who is absolutely good and who is absolutely bad. For traditional Chinese medicine, you need to determine which one is suitable for your city. For example, our city is the largest producer of traditional Chinese medicine in Bozhou City, also known as the largest medicine capital in China. The hometown of Hua Tuo and Cao Cao. This is a low-level city with a total population of more than 5 million people. Maybe you would say that with so many people, the portal should be very big. In fact, this is not the case. After all, this is an inland city. The development of economy, technology and so on is still relatively lagging behind. People are not interested in the Internet. Not very sensitive yet. So the program I finally chose is one that is suitable for this city. It is not a big or small program. Its main function is to provide information and provide convenience to the people, such as the store function, followed by the news function. There are also many programs that do not have the store, new network function, and local development. The portal is also very good, but you should pay attention to two points. First, if there is no news article function, it will be a problem for your website’s SEO promotion. 2. If there is this function, what new webmasters must do every day is to publish no less than 10-30 pieces of information, not all at once.
2. If you want to make a portal website bigger, you must invest. If you want to download a program for free, you can make a lot of money just by doing technology. I guess we webmasters have already become rich. I have also come from a grassroots webmaster to a company operator. I have to use a dialectical approach to look at problems. Of course, it does not necessarily mean that you must buy a program to make it big. If you are a grassroots webmaster, I suggest you not to spend a lot of money on purchasing programs in the early stage. , for people who develop programs, they will definitely talk about how good their programs are, how well others do with their programs, and how much money they make. Remember, look at it dialectically.
3. If you want to make it big, you must inject capital. No matter how much, you must have some. Don’t try to get everything for free. If you do this, you will definitely not be able to make it big. When your technology and SEO optimization are somewhat effective, you can open a QQ group function. To communicate with everyone, you can open a forum. It is best to use dz7.2 or pw. The content should not be too complicated. You can print some promotional flyers in the early stage. If you don’t have money, print them cheaply. One sheet only costs about 3 cents. One print is 2,000-4,000 yuan long and distributed in places with many people. The phone bill is very small, but the results are huge.
4. Media promotion, these are difficult for grassroots webmasters. We place advertisements on our local TV stations and broadcast them for 15 consecutive days, and the advertisements are in the form of soft advertisements. If you can't do it, then using promotional leaflets is the best way. This method was also taught to me by one of my classmates. He used to do it with very good results.
5. Make sure that new information appears on the website every day. The home page cannot display information from 7 days ago. In that case, I guess no one will read the website.
6. The website can be suitable for activities, giving out free gifts, or it can also have a group purchase function. We will launch a group purchase function in the next few days. The program is the most popular, tg.yaodu360.com (I hope the administrator will not delete the link, in order to allow Everyone understands group buying, but some grassroots webmasters don’t know it). Don’t choose a large group buying program or mall program, otherwise you will definitely not be able to do it.
7. Don’t place too many ads in the early stage. You can add some ads from Baidu and Google. If you are good at eloquence, you can contact well-known local companies to advertise on your website. It must be on the homepage. You can do it for free because it is a well-known company. question.
8. Persistence is the last word. If you decide to do it, then you must insist on it. Don’t stop doing it after 3 months of heat.
9. Be sure to choose a relatively secure virtual host, space, or server. The main program of our website is placed on a server in Hong Kong. The reason is that this is an interactive website. Everyone in China knows the format. Don’t let me. I’m going to be long-winded here, but our website was shut down for seven consecutive days, and then I registered with the Internet Police. The reason was an exam answer spam posted by a registration machine.
10. I would like to share the domain name issue with you webmasters. It is best or must use com. The com domain name has become an impression in people's minds. Their first reaction is the suffix .com. Don't use the weird cm ru lu. Wait, you will regret it if you do that, and Baidu and Google don’t like it either. The weight is not high. The domain name can be the local pinyin, or add a few numbers. It must be easy to remember. It doesn't matter if it is a little longer. Don't make it so that others can't understand it.
11. Information release problem. This is a fatal problem of the portal website. Many users cannot publish information. Maybe you don’t believe that they can’t even publish the most basic information, so you don’t want to register as a member or verify your email address. It's tantamount to bullshit. The publishing permissions I have set up now are very simple, but there are still customers who call me and say that they will not publish information. Appropriately adjust the program structure based on user experience.
12. If you choose a domestic virtual host, I suggest you choose a large service provider, but now registration is a headache. Don't be greedy for cheap options. Some IDCs said that I don't need to register. My 1G costs dozens of yuan a year, which is difficult to do well. The specific reasons will not be verbose.
13. I am writing the last item: the early stage is about technology, programming, and optimization, the middle stage is about promotion, and the later stage is about service. Grassroots webmasters should not always stay in the early stage, or die in the early stage.
It was written in an essay, and it has not been organized, and the adjustment is not very clear, but the general meaning is still written. This article is for everyone's reference. If you don't agree, please don't use bad words to hurt others. If anyone is willing to communicate, you can add me on QQ 123802387 and indicate admin5. Our website is http://www.yaodu360.com
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