Websites are born for netizens. When we operate a website, we have to consider many issues, such as why our site is, why users need to log in, why they need to register as members, and why they need to use it for a long time. These are all These are questions that website operators must think about:
1. How to read users’ needs?
Currently, many people use the Internet, which can be roughly divided into the following types: information inquiry, entertainment, making friends, business operations, etc. First, let’s analyze the general needs and psychology of these types of people? One data Query: This type of people mainly make inquiries through search engines. They have no fixed demand for websites. As long as they need any knowledge points, they will search through search engines such as Baidu, Google, Sogou, etc. to achieve what they want. something. 2. Entertainment: This type of people generally have fixed entertainment platforms, such as QQ entertainment platform, Zongyue.com entertainment platform, and other fixed entertainment platforms. Their sources are mainly through introductions from friends or searches when they are interested. To achieve a kind of entertainment, this kind of users are relatively stable. The third is making friends. This group of users will generally be fixed on one dating platform at the same time. When their needs cannot meet the ideal needs after a certain period of time, they will move to other platforms. Therefore, this type of The average user life span is only about three months. The fourth is the operation of the enterprise. This group of users will generally keep looking for a highly active website. They mainly promote it through some links, advertisements, and soft articles. After reaching a consensus, they will perform regular maintenance. For this The lifespan of this type of people is generally about 1 year. There are others, such as members of forums, members of a shopping mall, members of QQ, and members of Taobao. All of them support their purpose of logging in, which is fast, practical, and convenient.
2. How to make our site closer to the needs of users?
1. Your website must meet the psychological needs of users. I have briefly analyzed the users above. In this era of rapid Internet development, even garbage collectors will open a website on the website, so We need to create a website based on the needs of users, and it must be close to the needs. 2. We must be targeted when building a website, or you have to be very creative with your website. For example, like Free Reading Network, it has captured the psychology of most people. A website adopts an entertainment style and at the same time has Your own space, as well as the games you want to entertain, capture the needs of entertainment and information inquiry people. At the same time, the site allows different members to communicate with each other, such as saying hello to others when they are online, or to others. Hugging friends who are already familiar with each other, etc. This is in line with the psychology of many young people. 3. Is the website extendable? Many friends open a website and rely solely on advertising fees to support their income. And as long as you think about it for a moment, you will link to more information on the site. I am not talking about pop-up windows. This is a rather disgusting situation! You can open another space, use a second-level domain name, and open A shopping site, this meets the needs of some online shopping people! If you are afraid of spending more money, then you can directly link to your Taobao customers! Wait, there are many ways to make money online, we don’t just rely on advertising fees. Improve your site.
4. Today I heard that a friend entered his forum and often received some external orders. These orders are all news from Sina and other large networks, and asked him to forward it and get some income. I think this idea is not bad. Ah, with this indirect advertising method, you can still earn income even if your site content increases!
In fact, there are many ways to make money by running a website. I am just a beginner. I sometimes think that in the 1990s, a website could make hundreds of thousands of dollars a month. Of course, this is no longer possible because the website is too expensive. There are too many, and there are too many contents found, so yours is not the only one, so it is impossible to achieve that kind of income! But those who are diligent will have income! As long as you persist, you will gain something! For more information, please refer to ( Free reading website: www.zy122.com )
The author's personal space. This article only represents the author's views and has nothing to do with the position of Webmaster.com.
-