Forum marketing is one of the common community marketing methods. Forum marketing skills are one of the essential links in online marketing for small and medium-sized enterprises. This article reveals to everyone the inside story of forum marketing:
1. What are the reasons why customers don’t choose you?
Everyone involved in online sales has a question: What are the reasons for unsatisfactory sales? In other words, what are the fundamental reasons why customers choose your products and services? Is the price too high? Is the product quality poor? Is the service insufficient? Or is there a lack of target customers on the website?
no! None of these reasons are right! The reason why the customer doesn't choose you is: he doesn't trust you!
2. Why do customers choose you?
Community marketing depends on trust between people. What's behind trust? It’s your customers’ recognition of you, your brand, and your reputation. To solve this problem, you need to gradually cultivate your own brand among your customer base. A great tool for this is forums, where you can build customer recognition for yourself.
Cultivating brands through forums, unlike traditional marketing, is based on trust and recognition between people. This recognition depends on professionalism and affinity.
Remember one thing: the reason a customer chooses you is because he or she likes you!
3. Five principles of forum marketing
For forum marketing, you should pay attention to the following five basic points:
1. Knowledge is stronger than advertising: The first step for customers to understand you is to recognize you professionally. Advertising must be as soft as possible! Digging deeply into problems in your professional field and expressing them to everyone in plain and easy-to-understand language is a very powerful marketing technique. Note that the article is not long, the key is whether the truth is valuable. One sentence or a hundred words can explain the problem clearly. If it is too long, it does not conform to the reading habits of forum netizens. In addition, long-form serialization is also a favorite method among netizens. If you talk a little every day, you don’t look tired and it is convenient to write.
2. Exposure is very important: There is an advertisement, "Dabao will be seen every day." One way to get to know people is to see them often. Netizens will feel familiar with the people who often appear in the forum, and over time, a brand will be formed.
3. Learn to interact: I remember there is a TV series "Don't Talk to Strangers". On the other hand, people who have never spoken to each other must be strangers. Building trust starts with dialogue. There is a moving advertising slogan in Putuo Mountain: "Communication creates harmony, and harmony changes the world." Let customers trust you, start by replying on the forum!
4. Professionalism wins trust: We have seen that many people do not understand the truth that "professionalism can win trust". So what are they doing? For example, they often advertise: "Our company is the largest and most professional home improvement company in Fuzhou." This sentence written on a big outdoor sign may fully reflect self-confidence. But posting such an advertising post in a forum is likely to cause criticism. To get others to trust you, do what you say. How to do it? Answer questions. When an owner asks for help on the forum, whoever is the quickest and provides the most professional answers will get the upper hand. Be careful not to talk too much and leave a little room to let the customer come to you - this is a good technique.
5. Harmony brings wealth: Netizens have too many questions about products, prices, and comparisons of similar products. What to do when faced with doubts from netizens? Confucius said: Isn't it a gentleman if a person does not know something but is not stunned? Speak patiently, carefully and equally. Talk eloquently and neither be humble nor arrogant, which reflects a good service attitude. This is the attitude of service! Attitude is everything! This is also a powerful marketing technique.
Forum marketing, starting from a smile, starting from action, and perseverance, will surely become the magic weapon of online marketing for small and medium-sized enterprises. (Ningzhe Network Zhou Ning)