Looking back on the many years I have been in the Internet industry, from the time I was learning and making websites at the same time, I finally gave up on website building because I couldn’t bear the loneliness and switched to the industry of reselling websites. Although in the process of buying and selling, I always paid attention to finding a good website for myself. He kept it and ran it slowly, but in the end he sold it at a higher price. The reason is very simple. People will not sell a really good website. Compared with operating a website, buying and selling websites has the advantages of shorter investment time and faster return on income. It takes at least several months for a website to run well. As for reselling websites, you may buy something today, but as long as someone offers a good price, you can sell it tomorrow.
Let’s talk about our experience from both the buying and selling sites. Let’s talk about the buying site first:
The website buying mentioned here refers to the domain name, space, and website data. Many novices advertise to buy a website, but in the end they only buy website data. Then what you buy is not a website, but only templates and data. The price of the website is much higher than the template and data.
There are two types of people who buy websites. One is those who can't wait to get into the IT industry and make endless money on the Internet. One type is people like me who pick out a few interesting sites from countless websites that are not viable, package them up, and then sell them. The former type of people are often those who have just entered this industry. It cannot be denied that some people have deep pockets and use their money from stock or real estate speculation to buy a few websites for fun. However, more money does not guarantee that they will be less fooled. You cannot make money on the Internet. The money is lost because there are always these people investing money in it.
Those of us who buy a website are often very cautious because we are short of money. At least we need to go through a few days of continuous investigation and research, investigation and research, and further investigation and research. Some people may say that if you buy a good product late, others will buy it before you can buy it. In fact, the websites that were bought and run away were all bought by novices. Real veterans will not rush to buy them.
Here are some of my rules for buying websites:
Rule 1: Never trust the website seller’s introduction to his website
It’s the same for anyone who sells something. They must brag about how good their stuff is, so that they can sell it for a good price. The same is true for the webmaster. He will say:
How much money did I invest in my website? How good is the future of my website? What are the advantages of my website compared with other websites? I sold my website because I had no choice but to do so unwillingly. You bought my website. After the station, as long as you keep operating it, you can easily make a lot of money... Wait, wait, wait, it's a fantasy, talking about trains, not a word of truth.
Most of today's webmasters are children. In their eyes, it is easy to make a lot of money. They always want to exploit an elephant into an ant. I once met a child who was under 20 years old. He learned CMS and made a template to collect more than 200,000 pieces of data using automatic collection. He told me that his website had been running for more than three years. It cost him 50,000 yuan to hire someone to develop the program. He hired three people to maintain the website and paid workers 60,000 yuan a year. The annual income from the website is about 100,000 yuan. He said that he had earned some capital and wanted to partner with others to start a big business, so he reluctantly sold the website. The website was sold to me for 200,000 yuan. I immediately checked the information on this website. The domain name was registered three months ago. The website is placed in a computer room with poor wiring. There are more than 70 websites running on the same server. The content on the website is all intact. From other websites that I have collected dynamically, the PR value of the website Google is 1. Although there is a lot of content, it is not well indexed by various search engines. I found the space provider according to the IP address of the server, and the price he quoted was 100 yuan a month, so this guy’s space rental fee was 300 yuan for three months, plus the domain name fee, plus his scattered time. The cost of building a website, the maximum investment for this website is only 500 yuan. When I reported these situations to him, he directly blocked me on QQ. There was an interlude in the middle. I asked him if he could transfer the three people he hired to me and I would increase their wages. He said that one of them had family matters and had to go back to his hometown, one wanted to get married, and another wanted to change careers.
Therefore, before buying a website, you must find out the real situation of the website. Here I recommend a webmaster tool written by a friend of mine in my spare time. For an introduction, please see http://www.seraid.com/gjxz/jxrj/2010/ 0905/760.html .
Rule 2: What to do after purchasing the website
After buying a website, whether you run it yourself or sell it, you must have a plan in your head before buying it. Don't buy it and then throw it into your own hands. One of my friends said that he is a rich man. I purchased 16 websites at once, and then recruited 7 freshly graduated college students to maintain these websites. In the end, the website was completely paralyzed, and I was asked to help sell it at a very low price. Of course, I will not say how much he spent to buy the website. He said that he would spend money to train these college students to gain some work experience.
A colleague of mine buys and sells websites with a treasure-hunting mentality all day long. The websites he buys are kept in his hands like treasures, and he waits for the impulse to pass before selling them. Everyone knows that keeping websites there is also a waste of money. . So in our eyes, he makes a lot less every time. Maybe this is the mentality people play with.
Specification 3: Severely suppress the price of the website
It’s not that we are unjust and take advantage of the situation. Generally, people who sell websites are faced with the problem that the website cannot continue to operate. What we bought is not a treasure, but a problem. To solve this problem, we need to use our brains and energy. Since we have to suffer so much, we cannot spend more money in vain. What you squeeze when you buy is equal to what you earn.
Now that we’ve talked about buying a website, let’s talk about some tips for selling a website.
Rule 1: Appropriate whitewash, don’t exaggerate too much
In principle, when selling things, you must be honest and don't pretend that you have something that doesn't exist. This is the principle that we should abide by when doing business. When you sell a website, you can only talk about the advantages of your website and not the shortcomings. You can also amplify the advantages appropriately. These are all fine.
I once bought an industry website. When I bought it, I tried my best to find faults with the website. The seller strongly boasted about the advantages of his website. In the end, the deal was sold for 3,000 yuan in a tug-of-war. At the same time, I asked for the account where he posted the sale news. The next day I met a brother who didn't chirp like me and bought it from me for 5,000 yuan. All I did was repeat what the seller had boasted to me the day before.
Rule 2: Sell the right things to the right people
I have always felt that selling inappropriate things to others is a kind of indirect deception. Some people may say they are willing to buy and sell, but no one can blame them for consensual things.
We can make an analogy. A weaver wants to switch to butchering pigs, and you are a knife seller. When he comes to buy a pig-killing knife, you don’t have one on hand. In order to make money, you sell him a vegetable-cutting knife. Because he doesn't understand, he will only use the kitchen knife you sold him to kill pigs, so the result is conceivable, he can't kill the pig well.
I once sold a very good website to a big brother for 20,000 yuan. Although I knew before selling it that he did not understand IT technology, he said that he would hire someone who did to run it. As a result, he hired incompetent people, the website operation became worse and worse, and the traffic and content became very poor. Finally, he sold it back to me for 5,000. In fact, at that time, the website was only worth about 3,000 yuan at most, including the price of the server. I just thought it was better to be a little more ethical.
Rule 3: As long as the website is worth the price, raise the price severely
Needless to say, bragging or lying about how much money you invested in your website is reasonable. Let’s just say that my website is sold at this price. From all aspects, my website is now worth this price. I once bought a website for 300 yuan. The domain name and content of the website were very good, but the traffic was very poor. It is run by a college student. He is about to graduate and start a job. He doesn't want to be too distracted and affect his work. After I bought it, I bought some links and promoted it, and the traffic immediately increased. One month later, I asked for 5,000. Many people came to me with crooked lips and told me that the price they wanted was too dark and that the website was not worth the price. I basically ignored them and did not tell them why I sold it for such a high price. A good website is not afraid of not knowing the goods. At that time, the advertising revenue of the website was more than 800 yuan a month. Three days after I posted the sale information, the website was bought by a man who knew the goods. Before selling, all I got was messages saying I was too dark.
Okay, there are too many experiences to write down at one time. If you write too much, it will be nonsense. If you read too many words, it will also waste everyone's precious time. Let's experience it carefully, and many of the principles can be understood by analogy. I hope these bits of my experience will be helpful to everyone. Finally, for friends who are struggling to study the technology to build a website, if it is too hard, it is better to consider reselling the website. Through the impetuous website building craze, there are too many struggling websites waiting for people to sell.
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