Starting from the end of August, searching for "mini games" on Baidu will pop up the game page directly, and users can search and use it immediately. Baidu started to make applications to keep users on its own platform. This change immediately attracted attention and caused dissatisfaction among many individual webmasters. Some people say that search engines should do searches, allowing users to search for the information they want as quickly as possible and then leave. Baidu believes that it should be the most complete platform, allowing users to see information directly on Baidu, and serve as a terminal for users to search. Of course, different positions have different opinions. If Baidu becomes a terminal, where will the traffic of personal websites come from?
On September 2, the Baidu World Conference was held. At the conference, Baidu officially announced the launch of a new open application platform, with a view to promoting more high-quality Internet application resources to directly connect with the needs of netizens, making it easier for netizens to "search and use". In addition, Baidu also stated that it will help application developers and content creators realize their commercial value through the Baidu application open platform through payment, donation, advertising, etc. This change broke the original rules of the Internet and caused an uproar among many people. Let’s not discuss whether this is historical progress or regression. The changes have broken the original distribution of benefits and are unacceptable to many people. Cai Wensheng also said that "making money is the last word and Baidu should do something and not do something" and expressed his own views.
For personal websites, it is natural to rely on Baidu to obtain search traffic and users; it is also a matter of course to do Baidu optimization in order to obtain a good ranking on Baidu. Although Baidu's reputation among grassroots webmasters is not very good. They feel that Baidu is profit-oriented and they complain about Baidu's artificial restrictions on search, which disrupts normal search rankings. However, Baidu is still one of the most powerful Internet companies in China. From Baidu Tieba , MP3, Baidu Encyclopedia, Zhizhi, Maps, etc., are all very powerful and are the leaders of Chinese Internet companies.
Speaking of Baidu's change, as a business-intensive enterprise, it is understandable that Baidu wants to retain its users. How can it not be exciting to watch the traffic come and go? Of course, Baidu is doing everything possible to retain users, just like Wal-Mart Supermarket. Its advertisement says that it is a one-stop supermarket that consumers can find in the store. All products needed. As Baidu, we want users to search and use immediately. For example, if you search for "CCB customer service", it no longer tells you where the information is, but directly presents the search results to the user. For ordinary users, it is indeed much more convenient. Dozens of games can be found directly by searching for "mini games". Users can also play games on the search platform, which saves them the trouble of searching again, which is much more convenient for users. However, if users stay on the Baidu platform, a large number of users of the personal game website will be lost, which is a fatal blow to the personal website.
As a personal webmaster, you are powerless in the face of this change. Only when you are strong enough can you become the rule maker. Because 4399 is strong enough and has a certain brand and popularity, Cai Wensheng can say no to Baidu. Individual webmasters are weak and weak. Cooperating with Baidu is undoubtedly a way out. Robin Li said that through payment, advertising and other forms, it will help application developers and content creators gain income and realize their own commercial value. After all, Baidu is just Baidu. It still cannot do without the wisdom of millions of grassroots webmasters and the resources of tens of millions of personal websites. Only cooperation can achieve a win-win situation. I believe Baidu will do this.
In severe market competition, survival of the fittest is the law of the market. If you are not strong enough, you can only abide by the business rules set by other strong players. Now, Baidu is starting to make applications. This change is not something you can control. Instead of complaining and angry about Baidu's immorality, lack of loyalty, and failure to abide by search engine rules, you should constantly adjust your pace, move closer to the strong, and be yourself. content, waiting for cooperation. In a voting topic in the Admin5 forum, "Baidu has started to develop an application platform. If your product is good enough and Baidu invites you to cooperate, will you agree?" This topic is also being discussed. Welcome to share your views. (Text/Mengjiang)