Since Jack Ma announced the launch of the Big Taobao strategy in 2008, Taobao has undergone tremendous changes. Faced with the current changes in Taobao, how should we open a store? How to make big money?
In today's Taobao homepage layout, Taobao's own section is more prominent; the advertising space on the homepage has been significantly reduced; the SNS Taobao community has been opened; the Electrical City section has been opened; HI Taobao and Taobao Japan are online; Taobao portal has been revised; Taobao tree furniture and clubs, etc.
After the reform of Taobao, major adjustments were made to the search result rankings, which are roughly as follows:
1. The first two search results are directly displayed to Taobao Mall users, and the rest are sorted according to certain rules.
2. Added "popularity ranking" in the advanced search, which determines the sorting position based on visits, reviews, collections and other functions.
3. The number of promotional products displayed on each page of Taobao Express has been increased from 5 to 10.
4. There is a limit on the number of times the Taobao payment function can be used. If the Alipay usage rate for transactions continues to be lower than 50%, the store may be closed.
5. Limitation on the number of treasures released: 1 diamond at most 120 treasures, 1-2 diamonds at most 200 treasures, 3-5 diamonds at 300 treasures, and there is no quantity limit for 1 crown or more.
6. Store rating changes: Comprehensive evaluation from four indicators: product description, seller attitude, delivery speed, and logistics service.
7. Taobao Baby’s violation rules have been adjusted, focusing on education and not recommending the use of punishment.
After understanding the current Taobao rules and being somewhat prepared, we continue to introduce the store.
As the saying goes, never fight an unprepared battle. We also need to be fully prepared before opening a store on Taobao! Because preparation determines whether future development is stable and smooth.
First self-positioning and user group positioning
Self-positioning means knowing clearly: What do we want to sell through the store? What purpose is achieved? People who open online stores are generally: full-time online store owners, unemployed people before employment, current students, part-time workers, physical store owners, etc. Different people have different situations, so we must think carefully: Why should I open an online store? What should I do to open an online store? What purpose is achieved? Remember to blindly follow others and operate different products and target different user groups according to your own special circumstances.
Customer group positioning, that is, what age group do I want to sell the product to? What kind of person? For example, selling phone cards to the student market and local students? All of this must be positioned based on our own reality. Only by clear self-positioning and target customer positioning can we sustainably develop our own online store and gradually establish our own brand.
The second choice is to make more money by choosing the products in the online store.
If we want to make big money through Taobao, we need to meet two conditions: 1. Large sales volume 2. High profits.
If the sales volume is large, we can refer to it based on the data ranking released by Taobao. If the profit is high, we can refer to it based on the exhaustion ratio of Taobao customers. Many use-up ratios are as high as 40%-50%. Just imagine how profitable these products are? Therefore, finding a product with large sales volume and high profit is the basis for you to accumulate the greatest wealth in the shortest time.
Third, remember that some things are best not to be sold (should not be sold)
The products listed below are not suitable for buying on Taobao (note that it is not suitable, not impossible), such as:
1. Goods that are not easy to re-consume, such as refrigerators; 2. Products that are not easy to transport, such as furniture; 3. Products that have not been proven, such as products that have never been heard of 4. Products that are not easy to package, such as machinery Category 5. Illegal products and prohibited products, such as firearms.
Based on the above 5 items, compare the products you like, and then reasonably choose a product that is suitable for business at the right time and place.
Fourth, having a good supply of goods is the cornerstone of profitability.
A good source of goods can save you costs. This cost is not only the purchase price, but also includes word-of-mouth publicity and brand building. Generally, friends who have just opened a store will enter the bright road of getting rich on Taobao through: selling products from other people's stores on behalf of others, purchasing from wholesale websites, purchasing from wholesale markets, and through distribution channels.
Each purchase method has its own advantages and disadvantages. "Taobao-Online Store Wealth Creation Code" has a 7-page detailed introduction to this point. Interested friends can browse it. Among so many ways to purchase goods, I want to focus on consignment wholesale. Through website wholesale, you must look at the strength of the other party, which mainly includes: the image of the website construction, the specificity of the product, the perfection of customer service and after-sales, if you are not sure It's better to think twice before you act, and you can even cooperate for the first time with a small purchase to explore the other party's true strength.
The starting point for starting a business on Taobao is low, but there are certain risks. If you do it well, it can become a way to get rich. If you don't do it well, it will not only waste time but also undermine your confidence in starting a business. It is always beneficial to think more carefully. . I hope this little theory will help novice friends prepare to open a store.
This article is the first step in the 6-step process of getting rich through online stores in the era of Taobao: Mental preparation before opening an online store. Next, I will introduce the second step to novice friends and discuss the precautions for opening an online store in detail. Please pay attention.
Attachment notes: In the era of Taobao - 6-step catalog for getting rich online
The first step: Understand the big Taobao market and prepare mentally before opening a Taobao store.
Step 2: How to open an online store? Guidance throughout the entire process from naming to decoration.
Part Three: The correct promotion method on Taobao platform will make you have more traffic and more transactions.
Step 4: Master all-round store promotion methods.
Step 5: Channel maintenance and potential development help you reach the next level.
Step 6: Tell you the secret of how to keep your store prosperous.
Through learning these six steps, I can guarantee that every friend who follows the instructions can increase their store traffic and transaction volume by at least 30%. Welcome to consult [email protected] .
Thanks to Wu Jinzhi for his contribution