Hello everyone, as a former B2B industry website editor, this is some summary of industry news collection and editing skills since I became an editor. I hope it will be helpful to everyone.
1: Collection of industry news
1. Manuscript
Many industry websites provide online submission functions, many of which we directly adopt. Most of the manuscripts are undoubtedly original works. Everyone knows that search engines like original or pseudo-original news, but in terms of website inclusion, look at the number of included articles. There will be more and more. I won’t go into detail here about how many websites to include. I believe everyone understands it very well.
2.Subscribe
Youdao Reading, Google Reading, Douban, etc. all provide subscription functions. You can find keywords related to the industry. For example, my website is China Analytical Instruments. When I subscribe, the keywords I subscribe to are: instruments, Keywords such as instruments, analytical instruments, chromatographs, etc. In addition to subscribing keywords, you can find professional blogs in the industry. Many blogs also provide RSS functions; news subscriptions undoubtedly provide convenience for news collection.
3.Reprint
Reprint industry news; first, most search engines provide news search pages, you can query industry keywords to find industry-related news to reprint on this website; second, go to other industry websites to reprint news, but pay attention to other industries Not all news published on the website is original work. For example, a technical article may be reprinted by many industry websites; the third is to reprint the news on service websites such as corporate websites, newspapers, industry associations, and government bidding.
4. Cooperation
Exhibition cooperation: No matter what industry exhibition we cooperate with, this website will publish a piece of news related to the exhibition. Sometimes the cooperative exhibition may publish at least three pieces of news (exhibition invitation, exhibition opening ceremony, exhibition review), etc.
5. Original news
Original news is news that you edit yourself or that does not repeat the content of others. News is not good or bad, but the traffic brought by the news is better to be ignored. Most people pay attention to traffic statistics, so please see that most of the traffic that brings you is search engines, right? Then look at how search engines get to your site. It is nothing more than search engines, external links, directly entering the URL or Bookmarks! Most of the traffic brought from search engines is included news or product pages, right? It can be seen that the addition of news cannot be underestimated. We don’t know how to write particularly professional industry news, but simple ones should be fine, right? For example, a company profile, main products, contact information, and a simple title will create an original news article; product model plus price quotation can also be considered An original work; if you encounter any holiday, you can post "xxx company wishes you a happy xx day" (the content can be a holiday introduction plus company introduction plus contact information), etc. Don't think of originality as that great. In fact, everyone can write originality It’s just that we are used to the life of having everything we need (reposted), haha.
2: News editor
After collecting the news information, you need to consider the editing of the news. The following is a brief introduction to the techniques of editing news one by one.
1. How should the news title be written appropriately?
Every industry website must write news headlines when updating news. Generally, try to modify it as much as possible. Do not use other people’s news headlines. The news should highlight keywords, even if it is reprinted. I wrote the news headlines like this: First: Period + The original title; the second is: location + original title; the third is: add [recommended], [hot spot], [note], etc. in front of the title; the fourth is: use pseudo-original tools, but I do not recommend it because it is beneficial to search engines It is not conducive to readers' reading; fifth is: the content should also be titled in another way (this is suitable for industry websites with high PR snapshots and timely updates). If the information source is original to this website, you can write the name of this website + domain name.
2. How to write news content
No matter which form of title is used, the news title must be added at the appropriate position of the news details. That is to say, the news title needs to be written into the news details. You can write the title in the first natural paragraph of the article to add key points. The number of times the word appears, and then the keywords in the news plus hyperlinks like bold text in this article. The reprinted article may be divided into multiple natural paragraphs. We can merge several natural paragraphs or split the natural paragraphs. The layout must be neat; at the end of the news, you can start a new line and write: News tag keywords or something or we will continue to publish about " xxxx" reports, please continue to pay attention to this website.
3. Optimization of news pictures
The uploaded pictures must be uploaded to the server of your own website. Some directly copy the pictures from other people's websites. This is purely for free publicity for others. Before uploading the pictures, you need to do some processing, such as the format of the picture; adding watermarks or modifying the picture if it is too large, etc. . When adding pictures to the news page, you must set keywords. Use title and alt tags in the pictures, which are picture descriptions.
The above briefly talks about the collection and editing skills of industry news. This article is written by the webmaster of 17 Beauty Bar www.172m8.com. Please indicate when reprinting. I hope it will be helpful to everyone, please share more information.
The personal space of the author Curry Rice. This article only represents the author's opinion and has nothing to do with the position of the webmaster.com.
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