Women’s websites are no longer unfamiliar to many webmasters. There are many well-known women's websites in China, but there are more junk women's websites. In fact, if you want to make a good website, you should not be in a hurry. You must have your own ideas and characteristics, so that it can develop well. Now let me introduce to you some of my personal experience in creating a love women website.
First, preliminary analysis: Preliminary analysis is divided into two steps, one is to analyze the market; the other is to analyze the user group.
1. Analyze the market: Let’s analyze the market potential of women’s websites.
From the perspective of life needs, women's money is the best to earn. Women naturally like to shop and spend money. Moreover, if a man wants to please a woman, he has to spend money for her. This shows that there is a market for making money from women.
Judging from women's Internet needs, female Internet users are growing significantly. Women prefer online shopping more than men. Women naturally like to talk and communicate. Although only 21% of China's Internet users are women, the number of potential female Internet users is very large. Moreover, most of them are intellectual women with better economic conditions and higher education, and their demands for the Internet are more rational. This shows how huge its market potential is.
Next, analyze the user groups: There are three types of user groups.
1. Women who love beauty usually go to the website to pay attention to the latest fashion information, whether a certain brand of clothes or bags has a new style. Summer is here, and I am afraid that my facial skin will be tanned. How should I take care of it? Let’s see what good and suitable products are available.
2. A man who loves women. It's Valentine's Day, and I want to buy a good gift for my girlfriend to make her happy. But she doesn't like the things she likes. Women really don't understand, what should they do? So I thought of Women's Network to see what kind of things women like. Then I bought it for my beloved to make love sweeter or marriage happier.
3. Men who are curious about women. Many men don't understand women because women are really difficult to understand. There are many secrets in women. For a man who is not deeply involved in the world or is busy with his career and has never had contact with women, women's physiology, psychology, and values are all very mysterious. I have many, many questions about women. So I got to know a lot of curiosity, and the more I read, the more interesting it became, just like reading a detective novel. Don't laugh, it's true, because this is an unknown field that is very attractive to him, so he will spend a lot of time on the website to study it with concentration.
These three user groups are the main users of beauty-loving women's websites. These girls will be interested in everything on the website and are long-term users and loyal fans of the website. If you want them to make purchases on the website, the user experience must be very good, because women are budget-conscious and will only buy after they understand it very well. Men who love women don’t come often. But as soon as you come, you may buy something directly, which is the best traffic for CPA projects. In addition, men who are curious about women are a magic weapon to expand traffic.
Then comes the implementation: website planning
With the previous preliminary analysis, I believe your website goal is already clear, and then comes the first step in opening a website: website planning. Preliminary website planning is also very important. Whether a website is successful or not has a great relationship with the website's planning. In the early stages of website construction, it is necessary to clarify the purpose of website construction, what functions the website has, determine the scale of the website, and Investment costs, necessary market analysis, etc. Detailed planning can avoid many problems that occur during website construction and provide a good guarantee for the smooth construction of the website!
Back to our topic, if you want to create a successful women's website, the first thing you face is positioning. Women's websites cover a wide range of content, mainly portal-style comprehensive women's sites and single-content women's sites. A website with a lot of content and a wide range of content like Sina Women or Pacific Women will naturally have many visitors, but it needs a strong team behind it. Building a website with a single content is easy to get started and the requirements are not high, but the development is slow and it is difficult to see benefits in the short term, so many webmasters give up midway. Therefore, we have to look at the problem objectively. If you have more people, you can choose the former. Otherwise, it is better to do one thing! It seems that my love is mainly about emotions. Although there are also other aspects of female information, this is just a supplement. The main function of the information is to enrich the content of the website and improve the recognition of the website!
After determining the positioning, you also need to segment the content you want to do. To put it simply, the purpose of a website is to first discover the needs of a certain group of people, and then find ways to meet them, and then the website will be successful. For the content of women's websites, you can refer to well-known women's websites such as Sina Women or Pacific Women's Network, and develop one or several columns that are more suitable for your own development, and make them specialized and bigger.
In short, a complete planning requires a lot of work. I mainly want to talk about it from the perspective of content selection and user experience. The functional planning of the website and the planning of the website design (UI) still need to be improved.
Website design, production and launch
From the user experience point of view, the design of the website cannot be ignored. From the search engine point of view, it is best to use div+CSS layout for netizens. Regarding the stability of the website, of course it is safer to choose a good server. In addition, choosing a good domain name is also key!
Website promotion and operation
When the website is online, how to obtain traffic is briefly described below.
1. Free SEO promotion. SEO promotion itself is the internal optimization and external connection optimization of your own website, which mainly includes the positioning and distribution of website keywords; the promotion of external effective connections to improve the friendliness of multi-shrink engines. SEO promotion is a long-term optimization with not very obvious effects, but once done well, the benefits are the highest.
2. Paid advertising promotion, this is the most effective and direct promotion method when you have a lot of money to back you up.
3. For free content cooperation, you can find websites similar to your own and exchange column content to reverse the flow of traffic.
4. Friendly links, blogs, Weibo and QQ group promotion
Written at the end is: You must persevere and persevere. Don’t be in a hurry when building a website, let alone give up halfway. If you don’t have the determination, it’s best not to build a website! This article is contributed by the webmaster of www.72km.cn !
The personal space of the author hdm. This article only represents the author's views and has nothing to do with the position of the webmaster network.
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