Nowadays, SEOers generally have a feeling that it is like a fight. The attacking party, that is, the person who has not yet ranked, wants to kill the people on the first ten pages, and then let his ranking go up, while the defensive party One side, that is, people who have already ranked in the top ten, are doing defensive work every day, that is, daily maintenance work. When I started doing SEO, due to my lack of experience, a website I took over was already ranked in the rankings. I was ranked 3rd on the first page, but after 2 weeks, a website easily pushed me down the rankings. In the end, I was still very depressed and asked myself, did I do something wrong? I also add external links to my salary articles and posts every day. Why is my website so easily taken down by others? This lasted for a month, and the customer finally couldn't help but cancel the order with me. Later, I met a senior brother who took me to do SEO together. Gradually, I felt that SEO is not as simple as maintaining it after doing it. In fact, it depends on you. The first thing you need to do is to lay the foundation for your future website ranking, that is, to build an impenetrable wall in advance. Gradually, through countless experiments, I found that this method is very useful. It can not only help the website improve Ranking can also help you push all the websites ranked in front of you to behind you. Now I will share with you the method to make it easier for you to rank and maintain rankings in the future for SEO.
1. On-site optimization
In order not to be easily hit by other people's websites, the first thing is to do a good job in on-site optimization. On-site optimization means looking at the strength of your website. If your website itself is optimized well, it will be difficult for others to easily use it. Your ranking will be squeezed down, so the next step is an on-site optimization method for stable ranking, which is an unbreakable SEO wall to make your ranking as stable as a mountain.
1. Add modifiers to keywords
When doing SEO at the beginning, everyone has to choose keywords, so if you choose the target keyword, it is best to add modifiers, so that your SEO will be easy to do, and if your website is outside If you have enough links, your target keyword will also be on the homepage of the search engine, so this is very good. Firstly, it will not impress the ranking, and secondly, it will not be easily squeezed out of the ranking by others.
2. On-site optimized code
After the keywords are selected, the following work officially begins. If you count it in order, the first thing is to modify the code on the site. The function of the code on the site is to increase the occurrence rate of keywords on the website, and sometimes search engines It will divide the keyword areas that appear in your website code, and use the search engine's unique algorithm to calculate the occurrence rate of your code and estimate the PR value of your website. The general code modification sequence is divided into:
(1) Modify the title code to add keywords, so that when the spider (search engine) collects information, it will first provide it with a preliminary submission of keywords.
(2) Write keywords in the keyWord place in meta to allow spiders (search engines) to identify the keywords and increase the probability of keywords appearing on the website.
(3) The description in the meta usually contains a company profile, and then embeds keywords reasonably, allowing spiders to see the keywords that naturally appear in the sentence, thereby increasing the weight of the keywords on this site.
(4) Add the <h1> tag under the body and then add keywords in h1. This is because this method can increase the probability of the keywords appearing on the site, increase the website weight for your website keywords, and allow spiders to It is best to add this method to the collected information and submit it to the server. Many websites ignore this point.
(5) Add alt to the pictures under the body, and add keywords in alt. This is because you want to increase the occurrence rate of website keywords and increase the weight of website keywords, so that spiders can better understand the key points you want to do. words, but I suggest that when adding alt, it is best not to add all the keywords to each picture. It is best to add them one by one. If you have too few pictures and too many keywords, then you can add all the keywords. Keywords are embedded in alt, but the best effect is to add a keyword to alt.
(6) For Chinese characters in the code, such as some company profiles embedded in the code in static pages, it is best to add keywords and embed them naturally into the sentences, and the keywords should be added to the hyperlinks on the homepage of the website. This is because of this This approach will increase the weight of the homepage. When your website goes up, the page that goes up is usually the homepage. If the search engine rankings are on the inner pages, don’t think it’s good. That’s wrong. If this happens, tell you The weight of the website is not concentrated and dispersed, and the internal pages are very unstable in search engines.
(7) Add a hyperlink to the sub-navigation and name the sub-navigation as a keyword. This will increase the weight of the home page of your website so that the home page of your website appears in search engines.
(8) The friendly link column must be added. It will be convenient for you to use when you want to exchange friendly links in the future. Friendly links play a very high role in website ranking.
There are only so many in-site code optimizations above. If you do the above work well, you will establish a strong foundation, and others will not easily push your website down the ranking.
3. Updates to articles on the site
Generally, websites will have a news section for updating articles, so what you need to pay attention to is how to increase the weight of the homepage of the website and increase the occurrence rate of keywords in the articles when you update the articles. The steps are as follows, share with everyone and pay attention to it. If you make a mistake, the consequences will be very bad:
(1) It is best to have keywords in the title of the article, and embed the keywords into the title reasonably. This will increase the occurrence rate of the keywords on the website, and the keywords appearing in the title of the website will have a great impression on the ranking. , because search engines pay most attention to the title of the article, so it is best for the keywords to appear in the title.
(2) The occurrence rate of keywords in the article should be about 8%. When such spiders crawl your article, it will increase the chance of including your website, and may also increase the external links of your website.
(3) Each keyword in the article must be added with a hyperlink. This is because such a move can increase the weight of your website's homepage.
There are only so many things to pay attention to when updating articles. There is nothing else. Don’t underestimate the updates of articles. The daily update of snapshots depends on the update speed of internal articles on your website. If you insist on updating articles every day, you will With external links, secondly, the snapshot of your website will change every day. The change of snapshot proves that spiders will crawl your website every day, so this is the best.
2. Off-site optimization
Off-site optimization is like adding other strengths to your own strength, so this kind of power is very powerful. Generally, off-site optimization gives people a boring feeling. If you feel like this, it proves that you are doing it the wrong way, so I will write the method below to share with you how to do it correctly in off-site optimization:
1. Post to increase external links
When it comes to posting, some people can't help but feel bored. Posting is indeed boring. The biggest reason is that when you post, many webmasters will delete your post and block your IP. This is really depressing. Every time your post is deleted, you have to summarize the reasons why it was deleted. According to my experience, what can you do to avoid being deleted? The steps are as follows:
(1) Your post is too advertising. Generally, when a webmaster sees such a post, he will delete it and block his account, so that you will not be impressed by his website by posting, so what you need to pay attention to here is posting. Don't be too advertising, talk about some real feelings, and then embed the keywords appropriately and try to leave the URL of the website you want to create below.
(2) If the post is too reactionary, do not post some sensitive words. In this case, the post will be deleted, so what you have to do is not to include sensitive words and some reactionary content in the post.
(3) At the end of the article, write thank you to the webmaster of this site. This is a matter of politeness. Some webmasters will like your approach very much and leave your post. This method is to fight with the webmaster. The method is very effective, you can try it.
2. Soft articles
Some people will say that I don’t know how to write soft articles, but I found a lot of relevant materials on the Internet, but they couldn’t be reviewed when I submitted them, or I wrote original articles but still couldn’t be reviewed. Why is this? The following steps will answer your questions for you, and what I want to tell you is that you should summarize your experience in writing soft articles:
(1) Soft articles are not original and pure plagiarism. This is wrong. Generally, large contribution forums support originality, so everyone must understand that originality is the most important and basic, so don’t be so lazy and be sure to write something that can Help others with their original articles and submit them to major original websites, which is a way to benefit yourself and the people.
(2) It is not good if the number of soft words is too small. Generally, it is best to have more than 400 words, and you must write your true feelings and your real experience.
3. Friendly link exchange website
This is a way to import a single friendly link. There is no specific operation for this, so you need to find some exchange websites with relatively high weight, and then import a single link. Just search for this in Baidu.
The above are these methods. If done well, "throwing the head and spilling the blood" is a method that gets twice the result with half the effort. If there is something wrong with what I said, please let me know. You can add me at QQ332932480. I hope that like-minded people can learn together and discuss. Come up with a better way to share with everyone. This article is originally written by swing gate www.tdzgs.com . Special thanks to chinaz!
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