Hello everyone, my name is Muzi Chengzhou. My previous article "Top Misunderstandings in Website External Link Building You Must Know" personally felt that it was well written. In the end, it was pushed to the homepage, which made me happy for a while. What I want to share with you today is some experience in the subsequent addition of website content for everyone to communicate with each other.
The subsequent addition of website content refers to our daily updates to the website. We webmasters all know that the most important thing in raising a website is to "feed" the spiders. Daily updates will make your website favored by search engines. So have we done a good job of subsequent additions to the website content? A diligent webmaster said: I insist on updating every day, and I must be done. Indeed, subsequent additions to website content require perseverance, but just doing so is not enough. Let me introduce it to you below.
There are some key points for the subsequent addition of website content. After meeting these points, I believe that the subsequent content addition of your website will be very good.
1. Clarify two points
When making subsequent additions to website content, you must be clear about the following two points:
1. Who is the content of the web page intended for?
People who don’t understand search engine optimization will find this question very strange, and they will definitely say, “Of course it goes without saying that the content is for people who browse the web.” But our webmaster friends all know that content is first seen by search engines. Only when search engines see our web pages can visitors see our web pages. Because most people rely on search engines to search for information. Only search engines will first read the content of your web page and find it useful to people before they will recommend it to them.
2. What is the key to subsequent additions to website content?
Many webmasters like to use pictures and texts to win the favor of experiencers. To be honest, this is indeed a good way to improve the user experience. However, search engines don’t like this. Search engines cannot see the pictures and animations you place. They only recognize the text content on the web page. Therefore, when we make subsequent additions to website content, we must pay attention to adding more text content to gain more favor from search engines. Of course, if your site is a picture site or a site that requires a lot of pictures, you can use less text appropriately, but remember not to abandon the method of using text content description.
2. Do three things
There are actually many things that need attention in the subsequent addition of website content. Here I have compiled three points that I think are very important, hoping to attract everyone's attention and alertness.
1. Organize content according to keywords. As we all know, when writing web page text, in order to reflect the performance, features, and advantages of the company's products, and to tell consumers the benefits of buying our products or the convenience of receiving our services, we must organize the content around keywords. How to organize content based on keywords? First we need to understand what keywords our potential customers will use to search for information, and then we edit the content based on these keywords to cater to user needs. For example, in my Beijing Mitsubishi air conditioning repair station, the weather here in Beijing has begun to get colder, and the heating is not yet available, so many people will use air conditioners for heating, so users will definitely encounter more problems with poor heating effects. Therefore, when we write the content of the article, we can start from the aspects of poor air conditioning heating effect and talk about the causes and solutions of this situation. In this way, users who encounter such problems can find our relevant web pages through search engines. One issue that needs special attention is that the keyword density should be controlled at 2%-8%. If it is too little, it will not attract the attention of the browser; if it is too much, it will cause great harm to the user experience and will also be affected by search engines. punishment.
2. Update on time and quantitatively. I believe everyone knows this. Updating on time and quantitatively can maintain the friendliness of search engines. The more search engines like your website and think your site is very positive, then they will definitely recommend you to everyone. People who need information about your website. Quantitative updates, don’t do too many. First of all, it will definitely be very tiring. Secondly, if you add a lot of internal links at once, search engines will become suspicious and even punish you.
3. Understand innovation. Many webmasters feel that updating the follow-up content of the website is a very painful thing. Indeed, they have to do the same thing repeatedly every day, and there is very little knowledge and information in a small field. Over time, there will be no updates. I don’t know what to say about the subject matter. Then we have to understand innovation. Innovation is a very good tool for updating website content. It is not only interesting, but also very popular with search engines. For example, when updating product content, we can add product reviews, customer feedback and questions, etc.; for brand company content updates, we can write more company press releases, or product releases.
This article is provided by Muzi Chengzhou, editor of Beijing Mitsubishi Air Conditioning Repair http://www.sanlingweixiu.net . Please indicate the source for reprinting. Thank you for your cooperation!
Thanks to Muzi Chengzhou for his contribution