Yesterday there was an article on a5: The decline of webmasters: Business laws dictate that the success rate of starting from scratch is declining. The article mentioned that "the survival and development issues of domestic webmasters (entrepreneurs who start websites) are basically shrouded in a layer of sadness. Compared with the prosperity of the previous two years, starting from 2009, the website The days are indeed becoming more and more difficult. Building a website is very easy, but running a website is a hundred times more difficult. In fact, the network required to start a website is no different from starting a business in real life. , funds, and team, almost none of them are missing. In the early days of the Internet, which was like a deserted land, this was not a big problem. After all, there were too many blank spots for you to plant a flag to encircle a piece of land. , you can hardly find a field that the giants are not involved in. How to fight against the giants, in my opinion, this is not something that people with bare hands can do.”
In the early days of the Internet, just like the early Chinese economy, the individual economy was prosperous and the stock market investment success rate was high. The bold ones will be starved to death, and the timid ones will be starved to death. As long as an individual webmaster has a little bit of brainpower, or even plays a "side ball", it is possible to become rich. The relaxed and free entrepreneurial environment has also given birth to a certain amount of innovative power. Maybe you have nothing but passion and ideas, but you can still build success from nothing. Nowadays, as the Internet continues to develop and mature, the entrepreneurial environment is also undergoing earth-shaking changes with the transformation of the Internet economy. Not only are the original formats of personal websites unable to adapt to changes in development and the policy changes brought about by the problems exposed, but also the monopoly and stifling of innovation brought about by the maturation of China's large Internet website companies. The vitality of the Internet does come from the success of new entrants, but the success rate is indeed declining. It is easy to build a website, but difficult to operate. The problem of copyright and monopoly is also stifling the budding innovation of small and medium-sized websites. Today's Internet is no longer an era when individual webmasters have unlimited glory.
The article also mentioned that there are two relatively reliable Internet entrepreneurship. One is to follow a hot concept and then do some market segmentation under this concept. Doing market segmentation is a long-term business that requires enough endurance to run a long distance. The other is to completely create a new concept and make it a hot topic. Regarding the latter, in the face of the lack of overall innovation in China's Internet, and today's increasingly deteriorating entrepreneurial environment, it has become very difficult for individual webmasters and entrepreneurs. Even large companies with strong funds and technology like Tencent have chosen to copy This road, not to mention the grassroots. As for the former, this path of following hot spots for segmentation is also being blocked by monopoly forces. Yesterday, the "Baidu Experience" knowledge community was launched, causing heated discussions in the industry. Many people believed that Baidu Experience will have a huge impact on small and medium-sized experience websites, and it will be difficult in the future. In the article Gao Liangjiu: Abang is about to die and burns paper to discuss Baidu Experience, the author has already explained how well-known experience sites will "die" under the powerful power of Baidu Experience. Baidu relies on its search entrance advantage and various products with the Baidu Open Platform as the core. It is indeed significantly more competitive than similar websites, and it is obvious that it competes with small and medium-sized websites for traffic.
Not only Baidu, but the current Internet "superstructure" headed by the three giants Alibaba, Baidu, and Tencent are scrambling to monopolize land, and under their "internal war", the war will affect more small and medium-sized webmasters. and Internet entrepreneurs. They can use their various advantages to follow the hot spots in various market segments in various industries and easily enter the market. Due to their own weakness and the unfavorable entrepreneurial environment, individual webmasters, even if they have good entrepreneurial and business models, will find it difficult to implement them better. If you are slightly famous, you may face suppression and acquisition. Even Cai Wensheng, the king of webmasters, is always worried that Tencent's small games threaten his 4399 and has to cooperate with Baidu. Kangsheng Chuangxiang, the most classic representative of Internet entrepreneurship, also has to accept the new form of being acquired by Tencent. The next challenge. The blueprint and innovation you have drawn with your greatest efforts are no match for the easy copying and monopoly of others. Where will the small and medium-sized webmasters and Internet entrepreneurs go? This is a question we have to think about. (Text/Yangyang)
Editor in charge: Yang