I believe that webmaster friends have already mastered many methods of website external link construction. For example, blogs, Q&A, forums, classified information networks and other methods are all familiar methods that we must also learn. I believe that every webmaster has his own set of experiences on external link building. However, many webmasters only know how to do it based on previous experience, but they ignore a very important issue: the universality of website external link building.
Have you done a good job in the universality of website external link building? This is a question I often ask my webmaster friends. Why is the universality of external links important? Isn’t it possible not to do this? The universality of the external links of the website refers to the breadth of the external links we have built. Often search engines will measure the weight of your website based on the quantity and quality of other websites linking to your website. The greater the breadth and universality of your website, there must be many websites that like your website. The higher the reputation of your website, the search engines will be willing to believe that your website is very good and give your website a good weight. . Therefore, the universality of website external link construction is very important, and we must pay attention to this aspect. So how to enhance the popularity of external links to the website? Below I will give you a detailed introduction to several methods I have compiled.
1. The internal links of the website must be refined. The construction of external links of the website cannot be separated from the backing of solid internal links of the website. Good internal links of the website are often a weapon to increase the weight of the website and win the love of search engines. Therefore, the construction of external links of the website must first start with the construction of internal links. Make the internal links of the website refined, and link the homepage and internal pages of the website well. The link structure is reasonable and clear. For example, in this site of mine, the links between the homepage and internal pages are very reasonable. The homepage not only has navigation bars for each list page and internal pages, but also links to each internal page. Users can directly enter our internal pages from the homepage. The content you want to view; the same goes for the inner pages. The inner pages are not only linked to the home page, but also linked to each inner page. For example, if you are checking Gree air conditioning knowledge, you can also check Gree air conditioning news immediately. When making internal links in daily updated articles, you must pay attention to the keywords used in the link. If the link is to the home page, you must fill in the home page keywords. When linking to an internal page, you must fill in the internal page keywords. Never Blind links or wrong links are very unfriendly to search engines. After improving the internal link construction of the website and increasing the weight of the website, it will be very helpful for the universality of the external link construction of the website. For example, others are more willing to exchange friendly links with me, and they prefer to come to my website to collect articles.
2. Friendly links are of high quality. Friendly links are a very important part in the process of building external links. High-quality friendly links are very helpful for increasing the weight of the website. Therefore, when making friendly links, you must first choose high-quality friendly links. What kind of friendly links are high-quality? Links with high PR value, new snapshots, many included links, wide external links, top Alexa rankings, and keyword rankings on the homepage are all high-quality links. It is recommended to consider these aspects when choosing friendly links. consider. For example, if a website with a PR of 5 links to your new website, your weight will be greatly improved, and sometimes it may increase your PR value to 2 or 3. To build high-quality friend links, you have to persist. You don’t have to do it every day, but it’s best to do 2-3 links a week, but don’t do too many at one time, because you may be punished by search engines or even demoted. If financial conditions permit, you can also buy some high-quality friendly links to increase the weight of the website. If high-quality friendly links are done well, more people will know our website from the websites that add friendly links, and search engines will trust our website more. If we do more, the universality of external link building will become more obvious. , because our website can be accessed from more sites.
3. One-way external links are very helpful. In fact, it is every webmaster's favorite thing to see that a website can have more one-way links, so many webmaster friends are following one after another the army of post bars, the army of Q&A, the army of classified information, the army of blog groups, etc. But these are very tiring tasks, and I believe every webmaster will have a deep understanding of them as they grow up. I think the best way to create one-way links is to write soft articles. A good soft article can bring hundreds of single external links to the website, and these links are generally very good links. Of course, some people say that they really can't write soft articles, so they must find other ways to quickly expand one-way external links. For example, online picking is a very good method. You can try it.
4. Submit the website to the navigation station. This method is a good way to enhance the universality of external links to the website. Submit your website to some well-known navigation sites. Once approved, there will be unexpected effects. Of course, your website must be substantial enough to meet the standards of a navigation site. Since the several sites I manage are small sites, although I have tried many times, I have never been able to get through. For example, I have submitted my website to navigation sites such as hao123 and 2345, but so far there has been no news. But I have heard some webmaster friends say that the number of visits will be greatly increased after the submitted website is included, and some can even double the number of visits. Of course, small website webmasters may wish to submit their own websites to some small navigation sites first, which can be local navigation sites, or sites that are not well-known but have good weight.
5. Use search engine tools. In fact, search engines have many tools that are worthy of our study and use, such as the familiar Baidu Zhizhi, Baidu Space, Baidu Search, Google Folders, etc. These tools can be used to universally build external links to the website. Taking advantage of Baidu's "love" for its own products, such as Baidu Space, Baidu knows that we can post some articles with links in the space. When others visit, they can come to my space first and try to add it when Baidu knows to answer questions. By uploading the link, others can adopt my answer first when collecting it. Also, you can add your own website to Baidu Search, and similarly you can add your own website to Google folders. Using these search engine tools will definitely greatly enhance the breadth of the website.
6. Do not use black hat operations. Some black hat operations can indeed bring great help to your website's external link building in a short period of time, such as mass emailing and group posting. However, once discovered by search engines, there will be very severe penalties, and you will even be killed directly. your website. In addition to the previous two black hat practices, it is recommended not to use one site with multiple domain names, and do not use methods such as site group sprockets. There are many black hat operations, so I won’t introduce them one by one here. I think it is better to build a website step by step and be honest.
The universality of the external link construction of the website must be done well. If the webmaster has done well, you can use the points I mentioned above to check whether the external link construction of the website is universal. The webmaster who has not done well can also refer to it. Do. Okay, that’s it for me to introduce the universal method of building external links to the website. Friends who think it is good can give me their support.
This article was published by Xu Ziyu, editor of Beijing Gree Air Conditioning Repair ( http://www.glwx.info ). Free reprinting is welcome. Please be merciful when reprinting and retain the original author information. Thank you for your cooperation!
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