In private, friends often ask me what page optimization is. In order to answer this question clearly at once so that everyone no longer has doubts, I write an article carefully. Through this article, I believe that beginners will be able to get a satisfactory answer. With such optimization of your web page, the ranking will definitely be significantly improved. However, the optimization of the interface is only one aspect of SEO, and it is only a single page optimization. If the entire site is optimized, everyone needs to be patient and learn more in depth.
So what is SEO page optimization? SEO optimization is actually a means to improve the ranking effect based on the optimization of some tags and structural factors in the web page. For example, you can have many directly controlled factors, such as title and other tags. For example, SEO optimization methods that rely on others, such as friendly links, are not included here.
The following introduction begins:
1. Header tag <head></head>: This may be the most important factor in determining the weight of your website. Google, Baidu, Yahoo and MSN all give it a great weight. It is necessary for everyone to consider it carefully. Optimization method:
1) Keep it accurate: The more keywords there are in the title, the theoretically less weight each one will receive. If the title is too short, you may lose keywords that need to be optimized; if it is too long, you may lose keyword weight. Many times we see sites listing as many keywords as possible in the title, but don’t do this. On the contrary, give each keyword a separate interface for optimization, so that you can better optimize each keyword and control the reasonable construction and layout of each keyword interface. Most sites rely on long-tail keywords to bring far more traffic than core keywords, so there is no need to put all keywords on one interface.
2) Do not repeat keywords for no reason. Excessive keyword repetition will not bring extra points. Keywords appear appropriately and comply with grammatical specifications, which is the most reasonable.
3) Make the title match the article. As we all know, the title is the name of the page included by the search engine. Users choose the login interface based on the title. If you over-optimize SEO and excessively repeat keywords in the interface, the title and content will not match. Search The engine will deduct points based on this, so it is most important that the title matches the meaning of the article.
4) Unless you want to build a well-known website, it is not recommended to add a website name to each internal page, such as "Dalian SEO". Each of our interfaces has an independent title, and we will not use the title + "Dalian SEO" Form, if you do this, then part of the title weight of each article will be wasted on "Dalian SEO", thus reducing the weight of the inner pages. Of course, if your site name is SEO, then it doesn't hurt to add it. Because SEO brings you a lot of traffic every day, it doesn't hurt to give some weight to SEO.
5) Keep the title unique. Search engines have a soft spot for new titles. If you write a lot of articles on the Internet, the inclusion rate will not be very good.
6) The title should be attractive, so even if your ranking is not good, you may get better results than a website with a good ranking.
2.Meta tag:
The most controversial discussion in the SEO world now is the META tag, because for some search engines, meta will not be calculated for relevance and will not affect rankings. However, the META tag still has a role, because in search engines, it presents an introduction to the website. A good meta can attract users to visit, and it actually has a certain effect on SEO. A few years ago, on the Internet, search engines were not as perfect as they are today. Many people cheated and obtained rankings by adding a large number of spam keywords in META. Therefore, starting from Google, many SEs began to gradually cancel the calculation of meta weight. Some friends asked how to write the KEYWord in META, whether it should be separated by commas or horizontal lines. In fact, the role of META is almost gone. It will undoubtedly be more useful to spend the time worrying about this on updating new resources and studying the gap between your content and that of your competitors. Another problem is that search engines often automatically generate some descriptive text. These descriptions are the essence of the content of the web page summarized by the search engine through calculations. They are undoubtedly extremely consistent with the web page. If the content is rich, it is better not to use meta. Search engines automatically generate descriptions, which is undoubtedly another optimization method. In the past few months, I have tested a lot of META-related data and found that meta does not have much impact on the website. However, there have been constant debates about meta. I suggest that you also read more about other content in this area.
Today we will introduce these two tags first, and relevant subsequent tags will be gradually added.
This article comes from Dalian SEO: http://www.seo-dalian.com/?p=398
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