In the fierce market competition, we are racing against time every day to grab customers and earn every penny, working tirelessly. But one day when various Internet brands became popular overnight, we found that it was difficult to find a breakthrough in online marketing for our products. There were many websites and online shopping malls, but we rarely saw substantial profit conversion. When we see the cup of other people’s earnings overflowing, we are once again at a loss and don’t know what to do?
I wonder if you have ever thought about this problem? When we keep investing in marketing expenses but fail repeatedly, we will start to complain, start to think that the Internet is unrealistic, and then give up. So the whole early stage was in vain. Is it really difficult to enter the blue ocean of marketing? Today I would like to share with you a few keywords:
In 2007, I participated in "Win in China" and was honored to be shortlisted among the top 108. This was a special baptism in life. It made me realize deeply that whether others admire or praise you, question or deny you, you In the end, you still have to move forward with your dreams. "Win in China" made me understand two words: persistence.
If you think about it, perseverance is actually very simple. It means breathing every day, every day, and every day's heartbeat. In fact, the same is true for analogy marketing. When we decide to invest in an Internet marketing campaign, we must know how to persevere. God has its own justice, and efforts will always be rewarded. As long as you pay attention and find the right direction, you can achieve the transformation of input-output ratio.
Internet marketing is actually very simple at the beginning. Don’t expect to become fat in one bite. That is unrealistic. Take every step with a solid foundation. In fact, the Chinese characters are quite interesting. Let me share the first keyword of Internet marketing: marketing. The purpose of our marketing is to sell. Marketing must be done before marketing, and marketing means creating and setting up camp. This means that marketing is not a short-term process and needs to be recharged. The same applies to brand marketing, because the improvement of a brand from well-known to reputation and loyalty is also It requires a long accumulation process. The word "pin", next to the gold on the left, means metal tools. This should be a reflection of human beings' ability to use tools from the Paleolithic Age to the birth of metallurgical technology. Literally speaking, it means to rely on external force.
The sales of different entities on the Internet can be seen and touched, and you can choose instantly. For example, if a friend buys sea cucumbers, he can go directly to my store for this reason. Therefore, when many companies promote on the Internet, they find that the input-output ratio is different. This is because we do not understand the essence of marketing. The Internet is built on a virtual architecture, which means that sales must be based on integrity and trust. Therefore, the purpose of Internet marketing is not as simple as sales, but to another keyword: fame and fortune.
What is the meaning of fame and fortune? Chinese characters all have pictographic meanings, such as "name". The upper part is the character "xi" for sunset, and the lower part is 口, which means a mouth, because in ancient times information could only be conveyed by mouth. Then the literal attribute of "name" is to talk about it all day long. Applying the current thinking is non-stop marketing. "Fame" comes first. If you market it, you will definitely get "profit". This is the meaning of "fame and wealth". Therefore, the three key words of "marketing", "sales" and "fame and wealth" can be linked, but you must understand the sequential relationship between these three.
Next, share a keyword: interaction. Analyzed in a pictographic sense, "hu" looks like a pair of tightly clasped hands, and the word "moving" is separated into cloud + force. Cloud is a very common concept on the Internet, and cloud marketing inspiration is to leverage the power of consumers. As a business, we are inseparable from dealing with different types of customers every day. Only by leveraging the power of the cloud and working hand in hand with potential user groups can we ensure that the visibility of our products increases. Increased visibility means the effective realization of profits. , so these keywords are interlocking nodes. If one link goes wrong, every step will fail.
Marketing sounds very complicated, but after literal analysis, everything is actually very clear. For example, our Haiyibao company has been engaged in the research, development, cultivation and sales of sea cucumbers for many years. It is a standard traditional industry. How do we open up the online market? First of all, we must Analysis, where are our customers, what are they doing, what are we doing, what do customers need now, and how will they learn about our product, sea cucumbers. Whether we use search mode or community mode or browse health posts, can what we do be connected with customer needs? Is it to meet customer needs or create customer needs? As long as we firmly grasp these points, the marketing problem will naturally be solved.
The article comes from Yiren Internet Marketing Training Institute, original address: http://blog.china.alibaba.com/blog/flq6111/article/b0-i19926549.html , contact QQ: 1209949751, providing information and news related to life and workplace, At the same time, we undertake various types of Internet marketing planning, Internet hype, Internet promotion, corporate website promotion and Internet marketing training and other services, and are committed to creating a quiet life and work information portal. Please indicate the official website when reprinting: www.viibus.com
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