The rapid development of the Internet and the extreme prosperity of e-commerce have given rise to an upsurge in corporate website building. But on the other hand, behind the prosperity, there are sad data.
On July 15 this year, according to the 26th China Internet Development Statistical Report released by CNNIC, the number of websites dropped from 3.23 million in January this year to 2.79 million, a decrease of 440,000. At present, about 80% of the 2.79 million websites in my country are idle, which means that about 2.2 million websites are not in use at all and the utilization rate of these websites is very low, resulting in the initial development of corporate network resources. The serious abandonment phenomenon in the later years.
What do these data show? When building a corporate website, many webmasters are absent from the series of planning, maintenance, and promotion tasks required in the later stages of the website.
When an enterprise puts its products on the Internet, this is only the first step, and website construction itself is a complex and difficult process. The key link is website planning. A lonely boat floats up and down in the sea, and it needs a navigator and compass to determine the other shore it needs to reach. Website planning should include any stage of the development of website operation, determining how to choose the space in the early stage of building the website, which domain name to use, program selection, source code download, etc.
The choice of website building products is undoubtedly important in the early stages of website construction. Before building a website, you must choose your own domain name and space. The domain name is the portal benchmark for Internet users to determine the location of the website. It is the online brand and trademark of the website. A good domain name is the publicity ambassador of the website, and the space is to facilitate transactions. catalyst. Nowadays, "flash sales" are very common in online shopping, and the eight-second rule for website opening can no longer adapt to the patience of customers. Imagine that online shopping flash sales are common, but the website space is unstable and often cannot be opened. How can we close orders? Therefore, a good space and domain name are the starting point for website profitability.
In the development stage of the website, it is necessary to analyze and determine the design of the web page, the setting of columns, the construction of content, and the attraction of some free resources and standard services to users. Website planning ideas need to consider how to reflect it through design style, procedures, and concepts. However, many webmasters do the opposite. When the concept and overall style of the website cannot be determined, they set up the website in a hurry. In fact, website construction needs to take into account many market and customer factors other than technology. However, many webmasters often have no focus on website design. Columns and columns, content and pictures are complicated and mixed, and the interface is extremely unsightly.
A person in the Internet industry said that if you want simplicity, you must focus. But focusing is very difficult, because first you have to know the key points or the core of the problem before you can focus! Otherwise, you will just scratch your eyebrows and beard, seemingly busy and fulfilled, but the problem is still unsolved. Focus also means giving up, so making things simple is the hardest.
China Nuo.com, a well-known domestic IDC service provider, also said that this is exactly the same when making a website. A website needs a page with full personality, and it also needs an extremely simple style. In China, taking the best Alibaba, Sina, CJOL, and Zhuobo Talent Network as examples, they allocate and display page content in the simplest way to guide customers directly to the target content and avoid problems caused by too much content. The problem of diffuse focus, although simple, has very high requirements for the rational distribution of website planning and design content.
In short, the ultimate goal of building a website is to maximize website profits. Not only in terms of website structure, website functional design must also be positioned to create conditions for product sales and promote sales. The purpose of website planning is to obtain detailed information about customers and retain customers at the same time. So is your website full of bait, attracting customers' attention, authoritative, and capable of catching potential? In fact, whether it is website keyword optimization and search engine optimization, or promoting the website through various channels, it is all for the purpose of attracting customers. Monetize traffic, increase customer volume, and maximize the effectiveness of online marketing. This is also the ultimate goal of website planning.
Author of the article: China Nuo.cn www.nuo.cn , please indicate the source when reprinting, welcome to communicate with each other, thank you!
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