Website Operation Practical Chapter: Website Planning, Design, and Editing
Unknowingly, I have been engaged in website operation for several years! Because I have always started my own business, during this period, I made many attempts at website operation based on my own opinions, formed my own unique theory and method, and also accumulated good experience. or good experience. I am taking advantage of my good mood to record it today so that I can learn from it in business management and strategy application in the future! Based on my many years of website operation experience, I will give you a detailed analysis of website planning, design, editing, optimization and promotion, and marketing in six series. Use some special tricks to show off your humiliation.
Website planning is one of the beginnings of the overall process. Website positioning, domain name conceptualization and selection, as the saying goes, half the battle is done if you choose a good domain name! Continuously improve functions and columns that are helpful to users. Develop feasible promotion plans and sales plans. These two can determine the value of the website, so they should be paid special attention to. At the beginning, the choice of domain name and web name for our website was very uncertain. We changed the domain name and web name at least three times, which caused the search engine to resent the inclusion. Search engines are robots and are not as flexible as humans! And user habits suddenly changed again. If you change it, users will have a great discount on the website. It can be seen from this that our planning work before building the website was not in place!
Design plays an important role in website operation. To measure whether a website is good or not, insiders look at it comprehensively, while laymen only look at the design. Website design is the first impression given to people. At that time, our website was a commercial website. The main color was gray and the header was yellow. The knowledge base is relatively simple, and users feel comfortable reading the articles. I remember that it won the love and appreciation of many users.
Nowadays, it is said that content is king in website operation, so edit data that is helpful to users. Having data is the last word. Only with the amount of data can there be traffic. Our website tried using the statistics system and saw that an article had more than 10,000 IP addresses from the search engine's main keywords and scattered keywords, and experienced an unexpected effect! Although the editing work is relatively easy, simply copy and paste. , this is just a simple editor. In order to bring IP from search engines for free, we generally create original articles. We often write articles that users like, but we don’t have enough time to write them ourselves. Go to the Internet to find some training teachers to cooperate with, and have their articles posted on the website. We help them write a column on the website for free, they get publicity, and we get original articles, which are beneficial to search engine inclusion and improve rankings and traffic. This way resources are shared! It is good for everyone!
Website Operation Practical Chapter: Website Optimization, Promotion, Marketing
I believe anyone who knows the Internet knows that SEO is a way to use the search rules of search engines to improve the ranking of a website within relevant search engines. Let your website rank higher in search engines and bring more natural traffic. But doing SEO well is really a headache. In fact, improving website ranking requires time, methods and skills. In terms of technology, you must pay attention to abide by the rules of SEO. If you don't abide by them, your website will be deleted by search engines sooner or later, so you must follow the rules in everything. We do optimization within general site optimization and site external optimization. Internal optimization mainly focuses on URL planning, keyword layout, code streamlining, weight transfer, internal link construction, titles, keywords, descriptions, etc. External optimization mainly focuses on anchor text externalization through blogs, forums, column cooperation, classified information and other channels. chain. You must spend a lot of time doing these things, especially keyword determination, strictly based on users' search habits for this type of website, and focusing on the marketing purpose of the website, and formulating core keywords through a combination of the two. In the early stage, we also conducted an online survey to collect some users’ needs and search methods for this type of website to determine keywords.
No matter how beautiful the website is, if it is not promoted, no one will browse it, and the website will lose its value. Website promotion is an important task, and there are many methods for website promotion, including paid and free! Because we are still in the entrepreneurial stage and do not have much capital investment, we only use common free online promotion methods, such as: search engine promotion, blog promotion, and mass email promotion. , QQ group, forum community posting, writing soft articles for promotion, etc.
The profit model after the daily IP of a business platform reaches 30,000 to 50,000 is generally common: one: charging membership fees, and two: advertising fees. After we reach this number, we conduct online marketing strategies and website usage analysis. The strategies promoted in the early stage are: advertising, bidding ranking, and cooperation with major customers. Our business opportunities are from all walks of life, and advertising can be placed on the homepage and categories. The bidding ranking is controlled by the points system. The more points you have, the higher the business opportunity information will be. If you don't have many points and you want to rank the business opportunities high, you can only buy points. The cost of cooperation with large customers is relatively high. If you display the entire site in the form of advertising, the exposure will be higher! We will continue to explore the profit model in the future!
In the past few years, my technical friends have cooperated with me and made it easy for me to run the website. With their solid technology and high server security, they can rest assured that they can complete the operation step by step according to their own set operational indicators. Running a website requires a perfect team. They all say: "There is no perfect individual, only a perfect team!" I have summarized a lot of my own experience. Of course, these are just some superficial concepts and guidance! I believe that Internet companies also use it. It can be applied to other areas as well.
Author: Lin Chunmiao Original publication: Dongyang website operation http://www.lidongyang.com All rights reserved. For more articles by Lin Chunmiao, please go to: http://www.uupeixun.com/teacher/linchunmiao.html . Reprinting is welcome. When reprinting, the author, original source and this statement must be indicated in the form of a link.
The personal space of the author Crystal Butterfly. This article only represents the author's opinion and has nothing to do with the position of the webmaster network.