Today's consumption is an era of brand consumption. There will never be a market for low-priced, unknown products. When people buy things, they only look for brands they are familiar with. When people see a doctor, they only look for the best place. People want to spend their money on the best. On top of the good stuff. Website brand, product brand, personal brand, brand name purchase rate is the future. Your wealth is based on the name purchase rate. How many people are going to your brand? For example, if you work as a training instructor in the SEO industry, Nowadays, there are many people in this field on the Internet, but who are these people? Many of them have never been heard of. Would you pay to join a training class for a person you have never heard of? Search for his information on the Internet. , maybe there are not even articles written by him. Will such a training teacher have any income? Why do some lecturers teach for 200 yuan a day, and some lecturers teach for 20,000 yuan a day. They may teach the same content, and do All these services are available, why are the prices so high? If you understand this question, your name will be on the list of China’s richest people in the next ten or twenty years. Qingzhuang has met many people during his several years of Internet entrepreneurial experience. They are all successful now. Let me tell you something about Guo Yeye, the general agent of Baidu promotion!
When I met him half a year ago, he was still a Baidu promotion specialist. He relied on making phone calls every day to promote, but the effect was not good, and he was often looked down upon by others! So I suggested that he engage in online promotion, and now he has become the general agent of Baidu promotion. , let’s share with you some of the factors behind his success today!
First, establish credibility
There are many ways to suggest trustworthiness on the Internet, and it is the small details that immediately affect how much the other party trusts us.
1. Real information. You can see Guo Yeye’s communication tools, such as QQ, which uses his real name. It contains phone number, address, company name, and other information. These are all real. This He did a great job with just a little bit! You can think about the fact that various network communication tools are now very developed, such as QQ, MSN, etc., and communication platforms such as blogs, SNS, and forums are also very popular. These tools and platforms often require everyone to enter personal information.
2. Real avatar
His photos are all real, and he even took the photo with his company's name! It would be best if he could use his real photo as his avatar. This will greatly improve his trust. The reason is simple, my photos look real. Here are three pieces of information that must be made real.
A. Name. People who dare not even say their real names have no integrity to talk about. If it is not convenient for them to say their real names, then leave the real name column blank.
B. Age. If it is not convenient to write, leave it blank, or just write the zodiac sign. If you want to write, don’t lie.
C. Surname. I don’t want to say more about how much people on Earth hate online transvestites.
Second, leave appropriate information
He leaves his contact information at the end of each article. Sometimes he receives calls from several customers on the day an article is published. I believe that network business personnel with certain experience have this habit: every time they come into contact with a new customer Business partners, or when making online purchases, will first search the other party's information online to see if their background and situation are true. At this time, if the other party has a lot of information and it is true, you will feel confident and bold to communicate in depth. If the other party has little or no information, or there is a lot of false information, you will immediately become vigilant. Therefore, if we want to better expand our business on the Internet and let others trust us, we need to leave our real information appropriately, such as real work experience, real contact information, etc.
Third, keep blogging
You can Baidu to see how many articles Guo Yeye has written. They are all about marketing knowledge and cases. He often comes to A5 to publish them, and they are highly reprinted. Over time, everyone becomes familiar with him and believes in him. Gradually, he The business will increase! By properly recording personal life insights on the Internet and leaving your own words, others will also have a sense of trust after reading them. Because these words and records will make you appear more real.
Fourth, sincere communication
Every time he takes over a customer, he first understands the customer's industry and related knowledge, and then spends a certain amount of time to prepare several promotion and marketing plans. The customer chooses his own marketing plan based on the development of his company, and follows up at any time. Customer marketing situation, timely communication with customers, Qingzhuang is telling everyone that verbal communication is a wonderful art, and there are many skills in it, but here I only emphasize one point: be sincere, don't tell lies and worry people. Because the Internet is very convenient now, you don’t need to visit many things on the spot. You can know the authenticity by searching. Everyone has heard of the story of the boy who cried wolf, but there are only a few people who have truly understood it, experienced it and done it!
Fifth, successful marketing cases
I chatted with him and learned that one-third of his customers were introduced by old customers. I was surprised when he heard that. He said that even he was surprised. Later, when he thought about it, it was just that. For new customers, Customer marketing is very important. If you want others to trust you and be willing to hand over their money to you, imagine if you tell others that the marketing done by others is rubbish and ineffective, will they believe you? Do a good job for every customer. And let them promote it for you, the effect will be much stronger than yours. When you do this, you will get more unexpected gains!
Author: Qingzhuang Shenzhen Ruite Stainless Steel www.szrtbxg.com Marketing Consultant, core member of SEO Research Center For more information, please visit Baidu Qingzhuang
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