If there are three types of URL expressions below, which one is easier for you to remember?
A: www.****.com/2009/02/19/news/edu/SEO/2009201900343432.html
B: www.****.com/news/new.asp?id=342&class=12&page=1&other=12&date=2009-2-19
c: www.****.com/seo/title.html
I believe that most people will choose C like me, because the C website is not only short and has no parameters, but also contains keywords of the web page content, making it easier to remember.
The same goes for search engines. If the URL is too lengthy or has parameters such as "?", search engines will consider the website unfriendly. Generally speaking, in the URL structure using SEO, a three-layer directory is the most appropriate. The so-called three-layer directory refers to a structure like a C website.
Generally speaking, the process of crawling a website by a spider uses the links between each URL to form a crawling route. For directories with more than three levels, the deeper the directory level, the more difficult it will be to crawl, which is also a dead spot for search engines to crawl pages.
In addition, in the Google Webmaster Help: Simplifying the parameters behind the domain name, for example, it can be static or directly generated static, which will be of great help to search engines.
Simply put, URL optimization generally includes two aspects, one is the selection of domain name, and the other is the optimization of directory names and web page file names.
1.1 Choose a domain name suitable for the content of the website
Many people in the SEO industry will try their best to find domain names with keywords when optimizing their websites, such as Flashgame.net. This approach has great benefits for user experience, search engine indexing, and keyword ranking. However, with current domain name resources, it is extremely difficult to find a domain name that contains keywords. Therefore, when we choose a domain name, we can generally add a horizontal bar in the middle.
Sometimes we will inadvertently discover a good domain name, but don't be happy too early. Before registering a domain name, we must first check whether the domain name has been registered before. If it has been registered, whether it has been searched by search engines. If we do not register a domain name that has been K-passed, it will be very difficult for our SEO work.
In order to make their website look large, many webmasters create a second-level domain name for each channel of their website. Although this approach will bring large-scale external connections to the registered domain name, you must know that each channel has a second-level domain name. The weight of the second-level domain name is the same as that of the primary domain name. In fact, www itself is a second-level domain name. This approach is equivalent to distracting SEO efforts, so that the ranking of web pages under each second-level domain name will not be very good. Generally, large websites do this because they have massive content, so each second-level domain name can have a good weight. However, this is not recommended for personal websites.
The approach for a personal website is to use a folder for each column, or archive web pages into a folder, such as article folders, picture folders, etc., to ensure maximum weight concentration.
1.2 Optimization of website directory structure
As mentioned above, in the URL structure for SEO, the three-layer directory structure is the most suitable. This is not only because the three-layer directory can fully meet the file storage needs of small and medium-sized websites, but it is also very helpful for the smooth crawling of search engines.
The so-called three-layer directory is a directory structure in the form of www.****.com/SEO/title.html . For such structural optimization, we generally adopt the method of "naming the directory layer with directory keywords" to optimize first.
During the website construction process, we generally put articles of one type under the same column and place all webpage files in the column in the same folder. Therefore, we can first optimize the directory name. If allowed, the directory name can be modified to include keywords for this type of article. When optimizing, you must pay attention: if most of the URLs have been included and the rankings are good, then you must modify the URLs carefully.
The simplest way to optimize directory names is to name the column folders based on the pinyin and English words of the keywords. The naming of content page files is roughly the same as the directory. Of course, the name of the content page can be named after the title or keyword, and each keyword can be separated by a dash "-". It should be noted here that the naming of content pages is very flexible. If the page optimization elements are too few, you can use the keywords or titles you want to close the page to name the files. But if the page has been optimized, we can directly use the system default file name,.
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