How to do precision marketing in the Internet era?
In the vast internet, how can you find your customers?
Where are your customers waiting for you?
How can you make your products known to more people who need them?
What can be done to maximize product profits?
I believe these are all problems encountered by major companies in promoting their products. I think everyone can see the popularity of e-commerce now. It should be unquestionable. How many people ten years ago can predict what will happen ten years later? The Internet is developing so rapidly today. If you have realized the importance of the Internet and have taken action, congratulations, you are not lagging behind. If you still despise e-commerce, then I think you are very pragmatic. At this point you don’t need to read any more! Because new things cannot have a chance with you.
So how can we achieve precise marketing on the Internet?
First: We need to understand what we want to do on the Internet and what effect we want to achieve? What do we need to do to achieve this effect? What can you do to make it easier for customers to accept your product? What are the reasons why customers buy your product? Why should customers buy your product? What are the advantages of your product among your peers? So now we have the answers to this series of questions. We know what we want to do and how to do it, so the next question is how we implement it.
Second: Through the first step, we understand all aspects of our products. The following is our promotion method.
In fact, there are many ways to promote the Internet now. As for the one that is suitable for you and maximizes profits, we need to consider it!
1: Large-scale portal advertisements. Most portal advertisements are relatively expensive. This kind of website has a relatively large number of visits and a variety of visitor groups. It is more suitable for product promotion for mass consumption.
2: Local portal advertising. Local portals are relatively restricted by region and attract more attention from local people. This type of advertising is more suitable for product promotion in the local market.
3: Alliance advertising. The famous alliance advertising includes Google Alliance, Baidu Alliance, etc. They are also distinctive enough. If you want to achieve precise sales, you can choose Google Alliance. If you make mass products and want to increase the visibility of your products, then Baidu Alliance You can try content advertising.
4: PPC, PPC is currently more popular in Baidu. In the same way, if your product is local and regional, choose regional advertising words. There is no need to use words that are unlikely to attract customers, such as , the word mobile phone, the bidding for this word is very high, but for a promotion that is limited to local areas, why waste that money? Here you need to understand people's search habits, and you need to investigate how people find the information they need. The various methods they use, the conversion rate of which product is very high, then this may be the plan you want to implement. Here is an analogy: If you want to buy a mobile phone, if you know nothing about this mobile phone If you know, then you may only type the word "mobile phone" in the search engine to search. So what is the mentality of users who search for the word mobile phone? What to do? There are many possibilities for this, and of course there are also certain potential users. When a user opens a website through "mobile phone", during the browsing process, he finds words such as "smartphone" and so on! So I thought, which smartphone is better? Which model is better? Which brand is better? With these questions, he returns to the search box of the search engine, searches, and so on. When he actually finds the product he wants, he actually switches to many websites. Of course, he is a regular user of some large shopping websites. Exceptions are made for fixed products consumed.
5: Forum promotion, 'soft article promotion' and blog promotion. This type of promotion is actually classified as soft article promotion. The brilliance of soft articles is that people cannot tell that they are soft articles.
When you go to a forum to post, at least someone must communicate with you. Only by communicating can you resonate with customers, and only in this way can you achieve the promotion effect. If you only post without communicating, the post will quickly sink, so It will not achieve the expected goal. Blog promotion is a long-term accumulation process. For blogs to play a role in fueling the flames, you need to be creative. We see that many people’s blogs are all advertising links. How can anyone read such a blog? ? What is your product? You can use relevant product knowledge, reports, and reviews to let everyone interact, so that everyone will be more likely to accept you!
All in all: in product promotion, we need to put more thought into the mind of a searcher. What does he want to do? Only if you understand what he wants to do and what he wants to do, can you be targeted and achieve the purpose of publicity.
Please indicate the original reprint by me: http://www.tianpingxian.com Welcome everyone to communicate at any time. If you persist, as long as the method is correct, you will definitely succeed!
Thanks to wsg1983610 for his contribution