I have been watching TV a lot recently and found that online advertisements have begun to appear on TV media platforms. For example, Taobao's TV commercial "If you want to shop, go to Taobao first" is a pun; there are also examples of JD.com's online shopping platform "Shopping on JD.com, save money and ease"; and Tencent's TV commercial during the World Cup in South Africa, etc. etc., online product advertising is gradually moving towards the TV platform. More and more major Internet sites are beginning to target TV viewers, hoping to gain more potential users and expand the market. In the competition on the Internet battlefield, only the strong are left. Where is the path for grassroots webmasters?
The Internet has become a stage for more and more big names, while personal websites can only sit in a corner, waiting for opportunities. Since the National Day holiday in 2010, there has been a lot of noise about the war between Tencent and 360. Whether it is Tencent’s QQ pop-up window or 360’s startup prompt, they all tell each other’s faults. This war is called the “lower right corner” of the computer screen. "The war" is getting more and more intense. I don't know how long it will last, and I don't know how this war will end. But for grassroots webmasters and users, "the excitement belongs to them, and we have nothing."
Some people say that the quarrels and hype on the Internet are all driven by interests. It is always the users who are deceived, and the result of the hype is a win-win situation. As for the war in the lower right corner this time, all the participants in the war became the headlines of major online media. Various media rebroadcasted and reprinted it. Tencent's stock price was not affected at all, and users had to passively accept this information. The Internet has made the world a global village, with communication and interaction at the fingertips. At the same time, the Internet has also provided ordinary people with a platform to become famous. Some folk artists have shown their skills through the Internet, making them known to netizens and inspiring many people. ; But there are also many things and characters that we scorned that have quickly become famous, like Sister Feng, like Xiao Yueyue, and the Mengniu incident that made a lot of noise some time ago. Behind these Internet celebrities and Internet events, there are countless professional hype teams, and I wonder how much they have created for netizens to talk about after dinner.
After entering 2010, the grassroots webmaster group seemed to be spending the winter as a group, quietly. In front of every hot news on the Internet, grassroots webmasters are just spectators. On the bustling stage, grassroots webmasters are nowhere to be found. In an earlier article on Admin5 Webmaster Network, "440,000 Disappeared Websites: Survival Survey of Small and Medium Webmasters", successive accidents and policy reasons, as well as the network enclosure movement of major Internet tycoons, have caused hundreds of thousands of Personal websites disappeared silently. Under severe pressure, many grassroots webmasters who had not yet made any money moved from online to offline, leaving the grassroots webmaster industry and integrating into the industrial army. Ideals are beautiful, but reality is cruel after all. Income is the last word. Without income, ideals are empty talk.
Some people ask, will personal webmasters disappear in the long history of the Internet? Will there still be personal webmasters in the next five years? Such doubts have always existed, but have been mentioned again in times of crisis. We don’t know if there will still be grassroots webmasters in the next five years. But now, we are witnessing this history of change. Grassroots friends who are still on the front line, how long can you persist? Why do you continue to persist? Looking at the lively "war in the lower right corner" of the Internet, we can't help but think about where the path for grassroots webmasters is? (Article/ Mengjiang)