How to improve user loyalty to the website is a time-honored topic. Recently, the dispute between Tencent and 360 has reached its climax. Tencent allows users to choose between QQ and 360, which also begins to involve the core interests of users. We will avoid talking about various moral issues such as the kidnapping of users by both parties for commercial interests, what is right and what is wrong, etc. But one thing is certain: when entering a crossroads, the choice a user makes can often best reflect the user's loyalty and stickiness.
When building a website, user loyalty often questions the webmaster's website operation strategy. Today, with the rapid development of the Internet, in many cases the interests are not shared equally, but the winner takes all. Therefore, how to make your website stand out and become an indispensable benchmark in a certain field, make customers like your website, and at the same time attract customers to come and cooperate with you? And this is also the embodiment of the value of the website.
At present, about 80% of the 2.79 million websites in our country are idle, which means that about 2.2 million websites are not in use at all and the usage rate of these websites is very low. It also shows that building a website is not a good idea for many people. It's just a hasty process of buying a domain name, renting a space, and uploading content, without any early planning and design concepts.
Today, when the cake of comprehensive portal websites has been divided, vertical websites or local websites that are positioned in depth or with specific needs in a certain field have become a more feasible choice for webmasters to build websites. To build this kind of website, you should first have an innovative design concept. How to design the navigation column in the website so that customers can find the content and products they want to find in the process of browsing in a hurry and quickly scanning? How to transform the excellent cases and service content of the website into chips that make customers excited? The picture of the website Text and design, how to create a visual impact on people's senses and give people a professional and high-quality impression all require careful planning by the webmaster.
Many webmasters are thinking: Where does the vitality of the website come from? In fact, wherever there is interaction and collision, there is vitality. This is also the reason why SNS websites are becoming more and more mainstream. Therefore, the forum is undoubtedly a core part of the website.
In the Internet era, information is not the first element of competitiveness. Interaction and sincere communication between members and the creation of a sense of belonging in the industry can enhance user experience. Creating a sense of belonging is actually easier said than done. The most direct way is that BBS forums regularly plan topics and promote theme activities. The key point of theme activities is that offline activities and online themes match. Seize the hot spots and events and topics that netizens pay attention to and plan activities, such as bonfire parties or blind dates on the beach. As long as you have enough imagination and execution, popularity will accumulate, a sense of belonging will arise, and user loyalty will also come from this. Come.
A senior expert from China Nuowang, a well-known domestic IDC service provider, believes that the website's products, themes, and content are also related to whether the website can affect user loyalty. In the Internet age, the status of users is at an unprecedented level. At this point, products and content should be centered on serving users and designed to design humane operations.
He said that designing user-friendly operations is inseparable from attention to details and design of the website. For example, how should the layout of the website be designed so that users can use it conveniently and quickly? Does the website remember users? Does the website remember the user’s operation records, usage habits, personal information, purchase history, etc., because this virtually increases the importance of netizens? sex. In addition, design dialog boxes such as customer service or advertisements to pop up, and give the user the right to choose whether to pop up the window or not; finally, whether the prompt website language when logging in, collecting, registering, etc. reflects enough friendliness and humor Make people feel comfortable or smile? These are all details of user experience. These details also cultivate user loyalty in a subtle way.
Why emphasize user loyalty but not profit? In fact, only with user loyalty can we talk about profitability. The reason why Facebook and Tencent can stand out from the crowd is very simple and well-known. Because with users, they have the basis for profit and marketing, and they have the bias and favor of venture capital and advertising sponsorship. With influence in the hearts of users and grasping the specific needs of netizens, the profit model can be launched in a targeted and precise manner without harming the user experience.
When users make a choice between the two, for webmasters, it is more likely to choose between websites with high similarity among the same industry. If you do not want users to abandon you, then, from the details and content , Cultivating user loyalty from various aspects such as design, planning, features, and the creation of a sense of belonging should be put on the agenda of webmasters and planned in detail without delay.
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