Making money with your website often means using "profit generators" such as affiliate programs and on-site advertising.
All of these monetization methods rely on prompting visitors to perform a specific action, such as clicking on an ad or affiliate link, purchasing a product, subscribing to a newsletter, etc.
The visitor behavior you want often depends on the visual structure of the website (design, ad placement, etc.) and the type of content in front of or surrounding the product.
The success of an affiliate program is particularly susceptible to copywriting and personal recommendations. Nothing is more effective than getting others to take action on your affiliate links.
1. Why sometimes direct affiliate links don’t work
A direct affiliate link is a link that points directly to an external website of which you are a member. These links send your website traffic elsewhere, and the effectiveness of this referral is largely dependent on the main site.
If your website’s landing page is poor or poorly designed, you’re losing a potential referral opportunity. Many websites have design problems and do not capture the initial interest of visitors very effectively.
Directing them directly to this type of external page is tantamount to "affiliate suicide". In order to obtain higher conversion rates and overall effectiveness, we strongly recommend that you definitely create a pre-sales page on your own website.
The picture above is an example. Brian Clark has integrated two pre-sale pages with his blog very well. You can look under "Resources" in the left column and you'll see there are two text links. One is Midphase Web Hosting and the other is Glyphius Copywriting software.
Each of these two pages promotes a product. The Midphase Web Hosting page uses a separate page format, and the Glyphius Copywriting software is reposted from a blog post in which Brian Clark thoroughly reviewed the software.
They are great examples to use if you want to create your own presales page. The Midphase section is brief and utilizes a scannable format, while the Glyphius article is more focused on detail review, being extremely careful to avoid sales.
2. Advantages of creating a dedicated pre-sale page
There are many benefits to creating a presales page dedicated to the product or website you want to promote. Here are some typical advantages:
1. Attract search engine traffic. Creating a presale page means you already have a web page that is relevant to your keywords and will show up on search engines. If optimized well, this page will bring you some extra search engine traffic.
2. Make full use of the trust of existing visitors. In affiliate promotion, the use of personal voice is often overlooked. If your overall website is well designed and provides truly useful content, it will be easier to gain the trust of your visitors. When creating a pre-sale page, publish some of your objective views on the product. Do not blindly link to external websites and use the trust you have gained indiscriminately.
3. Make offline promotion easier. Having a presale page on your website can make future promotions easier. Using affiliate links all over forums, blogs, or other public websites will make you look like a spammer. You can place links on your web pages to clearly describe your products or solutions, and you can also get traffic to your website instead of simply directing visitors to affiliate websites. This allows you to gain new blog readers, customers, and subscription lists.
3. How to create a pre-sale page on the website
Setting up a presales page on your website is easy and only takes a few steps.
Create a new web page with product recommendations. You can also use an existing blog, but we recommend using a separate page.
Make the new website visible through graphic banners or text links. Be sure to make this link highly visual, either on the site or on a specific “recommendations” page.
7 steps to create a presales page
The effectiveness of your presales page depends on several factors, but strong, enticing copy is probably the most important rule you want to pay attention to. Here are a few small guidelines to help you create a stronger presales page.
1. Don’t brag too much. The actual condition of the product should be balanced with the description on the web page. Objectivity and candor are often the best approach.
2. No redundant hyperlinks. Do not link to other articles on your site or to other external sites. The only links that should be included are your affiliate links. Because you don’t want your visitors to be distracted or go somewhere else, right?
3. Use affiliate links multiple times. Try using the same affiliate link multiple times on your presales page, possibly at the beginning and end of your articles, while using different anchor text so they don’t look repetitive.
4. Try invisible affiliate links. It is possible to increase click-through rates by hiding affiliate links, but much of this will depend on the overall look/feel of the site and its reputation in its niche. If you're doubtful about this approach, you can leave the links active for a period of time, then hide them for the same amount of time and compare the results via click-through rates.
5. Be concise and concise. Promotional pages cannot be too long. If it's so heavy that it takes several minutes to open, visitors usually won't have the patience to wait.
6. Pay attention to usability. Use subtitles and bold specific keywords or phrases to help increase the visual impact of your copy.
7. Provide benefits. It’s important to make sure you let your visitors know how the affiliate program will benefit them. If you want to offer additional rewards to users who sign up under an affiliate link, be sure to mention it.
Generally speaking, a basic presales page can be set up in less than an hour, and it usually doesn't require constant maintenance or updates. Creating a pre-sales page for your affiliate program is one of the important steps to take if you want to maximize traffic to your website.
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