Since 2006, I have made many celebrity websites, and I have gained some experience in making celebrity entertainment websites. I would like to talk with you here. In the past few years, I have been working on celebrity entertainment websites, such as Myshow contestant Chen Shi in 2006, Come on Good Man contestants Jing Boran and Qiao Renliang in 2007, Fast Boy Group Supreme Lihe in 2008 and Ime in 2009. I often hear friends ask me, How can you create a website for these relatively unknown celebrities? Why not create a website for Andy Lau or Jay Chou? In fact, this is the first topic I want to talk about.
1. Start early when building a celebrity website
In fact, in 2007, I once made a fan website for Jordan Chan, but it basically didn’t take off. Why? Later I concluded that it was because Jordan Chan had been popular for a long time at that time and there was no new explosive point. In addition, he The popularity of Chen Xiaochun is high enough. Few people will go to Baidu to see what Jordan Chan does. Everyone already knows him too well, so it is doomed that if the star website is launched late, it will basically be useless.
Therefore, when building a celebrity website, you must start when the person first debuts. Of course, the risk is also very high at this time, because you cannot predict the future of this person. It may be just a flash in the pan. Many draft contestant websites have collapsed like this. Yes, so it just depends on your eyesight.
Fans usually think that the first website is authoritative. When a star first debuts, there will be a lot of media to help create news. This is also the best time for you to promote your website and accumulate original data and users. As long as your SEO is done well, the public will The media will help you promote it for free. I remember when Hunan Satellite TV promoted Shang Li He. When they first appeared on Tiantian Shang, my Shang Shang Li He website received more than 8,000 IP visits from Baidu the next day. Once Supreme Lihe appears on TV, it will bring a lot of user search traffic, but the prerequisite is that you do a good job in SEO.
2. Be willing to invest
At the beginning of the website, you must be willing to invest. Don't just think about making money. Only when you spend enough money will you have output. The beginning of the website is very important. Celebrity entertainment websites are very time-sensitive. If you don’t do it when it first starts running, you will basically not have another chance in the future. In fact, you don’t really need to invest much if you are willing to invest. This willingness is relative, because the group of entertainment websites is relatively young, mostly born in the 90s. For For them, sensibility is greater than rationality, and they do not need any expensive prizes. Gifts such as celebrity albums, signed photos, and signed photos are tempting enough.
This gift must be linked to community contribution, such as number of posts, activity level, etc. This can promote the formation of an interactive atmosphere in the forum at the beginning. For example, when I was working on the Chen Shi website, I often rewarded members with signed photos as gifts. When I was working on the Supreme Lihe website, I gave away more than 20 albums. Later, practice proved that this investment was quite worth it. If you use this investment strategy at the beginning, it will be easy to block your competitors. In the initial stage, if your opponent is a step slower, he will eventually fall behind a lot. Once the interactive atmosphere of your forum is formed, you can It operates on its own. For example, the so-called Supreme League official website, which has been operating under the official banner for two years, has only 10,000 members. However, the first site of Supreme League already has about 45,000 members, and it has never been able to surpass the number of members of the first site. , because it lost at the starting line.
3. There must be core content
Content comes first, and content is the core competitiveness of a website. I have never neglected the construction of content when building these websites. In the past year or so, due to various pressures, I rarely went to the website to update content, but in 2008 and 2009 , I am very diligent in updating content. You have to compete with your competitors for news, the speed of downloading resources and picture resources, and use watermarks to prevent competitors from plagiarizing. For example, at that time, the Baidu Tieba of Zhi Shang Li He often plagiarized Z Shang Li Combine the content of the first site and then upload it to their post bar. These things are all core content. If your speed is always fast and you have something that others don’t have, then fans will be willing to come to your website. He will feel closer to her idol by visiting your website.
In addition to news, pictures, videos and other resources, user-created content is also core content. For example, each of my celebrity forums has a user-generated section or a member photo section. At the beginning, we need to carry out some activities to attract the initial users to post. At first, members may feel embarrassed to upload their own photos, but as more people do this, it becomes natural. Member photos are easy to stick to users. Over a long period of time, the forum’s original sections and photo uploads Sections are the most active areas of my forum.
4. Dominate the desktop
Among celebrity entertainment websites, I think this should be regarded as my exclusive invention. In 2008, I suddenly wanted to make a software for the website. I happened to meet a netizen at that time, Xiaoda. I planned it and he implemented it. We used VB I made a very simple small tool called Supreme Lihe Desktop Assistant. It is actually a form with several MINI WEB pages embedded in it. It allows users to start the software on the desktop and see the latest content of the website or interact with other people. Fans use this software to chat online, and it can automatically start with the system. I think this thing is very avant-garde for the fan community. Users do not think its functions are too crude, but are very willing to use it. At first, I relied on this software to attract many fans. Later, Xiaonei.com, now Renren.com, also used this strategy to achieve success.
5. Find super fans
I think few people who can build a good website are fanatics themselves. Obviously website founders are not suitable to spend a long time in such forums. At this time, you need to find real fanatic fans and fully tap into their enthusiasm. , to enliven the atmosphere of the forum. This kind of person is a natural candidate for forum moderator. If you find such a person, you will save a lot of effort.
Usually you don’t need to find such people, they will come to you. You just need to leave your contact information on the forum. For example, on the websites I make, many of the picture designs are volunteered by users. They don’t care whether the investment is worth it, because their feelings for their idols have become a kind of belief. They think that helping your website is helping their idols. . The power of belief in this thing is very powerful.
6. Provide as many products as possible
Many people think that it is better for the website to be simple at the beginning, without advertising or selling products. I think this is not the case. There should be advertisements, but they should not be vulgar, because advertisements will bring a mature feeling to your website forum. Users of reasonable advertisements will not resist them, but only users who abuse advertisements will be disgusted, so you must ensure that your advertisements are healthy. , and if the advertisement itself is used reasonably and properly, it is also one of the indispensable elements for beautifying the page, so it can be used.
The same goes for peripheral products. Some are better than none. Peripheral products are actually a very good core content, and product information is also information. As a fan user, she will not refuse any commercial information related to her idol. If your website can Providing a wide range of celebrity peripheral products is a reflection of the strength of your website, but I suggest that you must establish your own brand. Maybe the brand is a bit big, but you must have something that only you have, and everyone else has it. There are no peripheral products, such as the Supreme League cartoon image designed for me by Pirates KBC. This thing is exclusive. I used this cartoon image to develop many peripheral products, such as water cups, T-shirts, keychains, bracelets, etc., which are very popular. Popular with users.
7. Non-stop activities
The forum must be constantly engaged in activities. In the past, I would ensure that there was at least one ongoing member activity in the forum at any time. Only in this way can we attract the attention of users. The prizes do not have to be very generous. Few users really want to win this. There are prizes, but when people see that your forum is busy with activities every day, they will think that you are popular and lively, and that is enough.
8. Is it better to solve the problem first and then study it?
This is my usual way of thinking when making things. At that time, I wanted to make an e-magazine for my website. The question was who had so much energy. I told a few members, you can do it. You can do whatever you want. It doesn’t matter if you can’t do it well. You can make it. That’s fine, first solve the problem if there is any, and then solve the problem if it is good or not. As long as you make it and have this thing, other members will think that your website is awesome and powerful, and you have your own e-magazine. Regardless of whether it is well done or not, in fact not many people will actually download it. Look, just have it. The same idea was the same when we first started to build an online radio station. Just get it out first, and it would be fine if we could get one issue out. To put it bluntly, this thing is actually image engineering. If you can do it, others can't, and users will think that you are stronger than others. Practice has proved that it is also correct.
9. Encourage members to create content
A person's energy is limited after all. You can't cover all aspects of the website's content. At this time, you have to mobilize the power of the group to create content. This is also the advantage of the forum format over the portal format. Due to the enthusiasm of fans, you can It is easy to establish various loose fan groups, such as forum art groups, news groups, audio and video groups, diplomatic groups, etc. These titles can be regarded as an honor by fan members, so they are happy to create content for this forum, which is unmatched by other types of communities.
10. Fully believe in marketing
Speaking of the most critical point, since members of such websites have a belief in their idols, this must be fully explored. After people have faith, they are often willing to give a lot of things without caring about the rewards. Fans are willing to pay as long as they think it is good for their idols, so good and so good. For example, in 2008, due to the investment required to replace the server, the members of Supreme League were very enthusiastic. It really made me feel faith. strength. For example, when you need to modify website pictures, someone will often help you complete it, and once you adopt it, she will thank you. For example, if she helps your website maintain the forum, she will also need to ask you to give her a chance in a requesting tone. This is belief marketing.
Due to my age, I think I won’t be able to devote more energy to this kind of entertainment website in the future, so today on a whim, I wrote down some of the experiences I have gained from running this kind of website in the past few years, hoping that someone can use it. There may be some other things that I also think are good that are not reflected in this article. Interested netizens can search for what I have written before on Baidu and read it themselves.
By Dong Jingyi (QQ: 543646) & Dalian Mobile Internet Marketing
The author’s personal space in the Communist Youth League’s entrepreneurial China