The author recently found on the Internet that a bear paw icon quietly appeared at the bottom of more and more websites, which means that Baidu Statistics is installed, and there are more websites that have Baidu Statistics installed but choose not to display the statistics icon. The author estimates that the current market share of Baidu Statistics should be closely catching up with statistics veteran CNZZ. In the future, Baidu Statistics will definitely lead the traffic statistics market. The five specific reasons are as follows:
1. It has become common practice to rely on Baidu’s accurate volume data.
In July this year, Baidu Statistics launched the Baidu included volume query tool, which can accurately query Baidu included volume and its historical data. After installing Baidu Statistics, you can view the website's data since July this year after each Baidu included algorithm adjustment. The accurate number of included pages is undoubtedly an important reference indicator for SEOs.
Although site query was still used by a large number of webmasters in the past, little did they know that its roughly estimated included data had misled many webmasters who were looking forward to it and making adjustments every night. It can be expected that Baidu’s accurate volume data will continue to attract a large number of webmasters to use Baidu Statistics.
2. Powerful, simple and easy to use, well balanced
It can be said that Baidu Statistics covers almost all functions of the old statistical tools CNZZ and 51la. Whether it is real-time statistics, IP statistics, or current online, Baidu Statistics fully provides it, and the experience is even better;
Some advanced functions of Google Analytics have also been adopted, such as multi-dimensional intersection, conversion analysis, click-through statistics, and specified source analysis functions with parameters. Baidu Statistics is also all equipped, and it is simpler and easier to use than Google Analytics.
3. Positioning website analysis. Directly address the real needs of webmasters
Although Baidu Statistics has all the traffic statistics functions, it is not only a statistical tool, but also a website analysis tool. The difference between analysis and statistics lies in whether it can better measure the quality of website traffic and provide suggestions for website optimization.
Baidu Statistics has laid a good foundation in this regard, and there is a lot to look forward to in the future. Such tools are what webmasters really need.
4. Strong strength, no worries about profitability
Traffic statistics itself is not profitable. Ajiang has struggled so much and his spirit is commendable, but he still has to rely on his strength to speak for himself. Relying on advertising and data is, after all, making a small amount of money.
Backed by the big tree of Baidu, Baidu Statistics naturally has stronger financial and talent conditions to do a good job in traffic statistics. The outstanding performance of foreign Google Analytics will surely be repeated by Baidu Statistics.
5. There will be more killer applications
Small and medium-sized webmasters love and hate Baidu. Baidu and small and medium-sized webmasters are gradually establishing more communication and bridges. Baidu Statistics will definitely become one of the bridgeheads in the future. Judging from various official news, Baidu Statistics is likely to continue to do so. Launch more killer apps.
The only problem: Baidu Statistics is Baidu’s statistics. Many webmasters are worried that if Baidu knows the webmaster’s data, it will ask the webmaster to do bidding ranking or K station. But as time goes by, more and more webmasters verify it. Once the things you are not worried about happen, they will naturally disappear.
Thanks to chenys for your contribution