Currently, the relatively well-known classified information networks on the Internet are extending their reach to various small and medium-sized cities in China, such as Ganji.com, Tongcheng.com, Zhantai.com, etc. Basically, they have their own sub-stations in every city.
The amount of information posted by users of these "star" websites in some small and medium-sized cities is not high, such as Hefei, Wuhu and other second- and third-tier cities. It’s not that the amount of information in these cities is too small, but that the amount of information is diverted by the local information networks in these cities, resulting in the relatively low amount of information on these “star” websites.
Regarding the above situation, I will briefly analyze it and use it as a starting point. I hope it can inspire and help local grassroots webmasters.
1. Local information networks have local characteristics and pay attention to the individual needs of local Internet users.
Large-scale classified information networks such as Ganji.com are very successful in first-tier cities such as Shanghai and Beijing. The reason is that first-tier cities have a huge amount of information and a large immigrant population. Local characteristics are not so important, but in second- and third-tier cities, these need to be considered. , and this is very important. It can make local users feel that the website is very attentive, and its popularity will naturally increase.
Ganji.com uses the same sub-site interface and classification in all cities across the country. Although this saves costs, it lacks local characteristics and makes it difficult to attract user information. For example, when the Mid-Autumn Festival Gala is held in Wuhu, you can specifically open a classification module called "Mid-Autumn Gala Ticket Transfer", which will naturally attract many local Wuhu users to exchange information.
For example, the Hefei Rental Network has a special function "Hotspot Zone" for Hefei locals. Based on the rental situation of Hefei people, the areas where Hefei people rent most often are classified and analyzed, so that users can quickly and accurately find the rental information they want.
2. Local information network publicity is more accurate and effective
Although websites such as Ganji or 58.com are well-known, netizens in second- and third-tier cities tend to gather in certain fixed local communities or forums. Local information networks are more familiar with various local media and can use more targeted and effective methods for publicity, and the publicity effect will naturally be better. However, large classified information networks are often poor in publicity because they are not deeply rooted in the local area. The rate is inferior.
3. The local information network can provide offline services at any time and organize many offline activities.
Due to its geographical advantages, the local information network can provide users with offline services at any time, and through a variety of offline activities, it can increase user stickiness and improve the reputation of the website. This is also a key point for the success of information networks in second- and third-tier cities.
Large websites focus most of their attention on first-tier cities and cannot work intensively in second- and third-tier cities, resulting in their inability to provide more detailed and considerate services, which is one of the reasons why they have lost popularity.
For example, Wuhu Real Estate and Home Furnishing Network has accumulated popularity and continuously increased user stickiness by continuously organizing offline activities such as buying houses, viewing houses, and house inspections. It also provides various offline consulting services related to real estate information, making this website have two properties in Wuhu. Third-tier cities with a population of one million are very popular and have achieved good economic and social benefits.
I am also a small webmaster who has just started. I want to communicate with you through my own thinking. If you have any questions, you can reply directly to the blog. Thank you!
This article is contributed by the webmaster of wh.house365.com
Thanks to dyc611 for his contribution