We have a saying when doing SEO: "Content is king, links are emperor"; then everyone knows that links can be divided into external links and internal links. Today Xiaolong SEO is here to share with you the impact of internal links on keyword rankings. . First of all, let’s explain what is internal linking? Internal links are links between pages within the site, which we call internal links. It's not that links to other people's websites are placed on your website page, but they are internal links. Many people are confused about this. Xiaolong is here to explain it to everyone.
So how should internal links be laid out to effectively promote keyword rankings? In fact, it is very simple. As long as you grasp a few key points, you can get twice the result with half the effort.
1. Internal pages must establish links to relevant internal pages; this is very important. Let’s take a look at the Baidu Knows problem page. Its page layout is very relevant; why Baidu Knows ranks very well. Don’t think it’s Baidu. Products will rank well. In fact, Baidu's own page content layout is very consistent with the rules of search engine algorithms and is also very good for user experience.
2. Don’t link back. Linking back will only waste page resources and will not create value. When laying out internal links, many webmasters like to give themselves a link on this page. Here Xiaolong reminds everyone, "Doing this too much is over-optimization, and your site will be demoted sooner or later.", I would like to ask. Let me tell you something: How can anyone say that they are beautiful? Only when others say you are good-looking are you really good-looking.
3. Do not place non-relevant links in the page. This is not conducive to the user experience. It will increase the bounce rate of the page and reduce the user's page browsing time, which is not conducive to the score of this page in search engines, resulting in a low weight evaluation. Such non-relevant links will increase the signal-to-noise ratio of the page, which is not good for your page's keyword ranking.
4. Don’t just link to the directory page with the same keyword in each link; our text links should pursue broadness, and the same anchor text links point to the same place. This behavior is also over-optimization. So we want the same page to be linked using different keywords. If a keyword appears multiple times on the same page, then I will only link once and only connect the first one; we will not split the link with the combined word. This point should be remembered. According to some algorithm principles of Baidu, splitting the phrases into links will have the opposite effect. In severe cases, the website will be demoted.
I hope the above points will be helpful to everyone when operating internal links. In the future, Xiaolong SEO will write a series of articles on factors affecting keyword rankings. I hope everyone will pay attention. Website: http://www.nz86.com/
Thanks to nz86 for your contribution