When you want to determine the keywords of your website, you must do analysis instead of randomly determining them. There are two tools for analyzing keywords that are valued by most webmasters. The first is Google's keyword tool, and the second is Baidu's keyword tool. In addition, Baidu Index is also a good tool for obtaining data. In addition to Baidu and Google, there are also more useful keyword tools made by veterans. It is also worth trying. There are many tools in the webmaster tools that can come in handy when selecting keywords!
However, since the selection of keywords is very different for different types of websites, here we use reverse thinking to consider the issue of determining keywords.
First: For Baidu, it is not recommended to do keywords with too large an index, and it is not recommended to do too much promotion. The two are the same. Some keywords have a very high index, and as many as 10 are promoted. Even if you spend Even if you have the power of nine cows and two tigers, you will find that natural rankings and Baidu promotion can never compete!
Second: If the index is not high and there is a lot of promotion, it is not recommended to choose it. This is especially obvious for products. Although the index is not high, people who search for these terms are very likely to be their customers! There are often a lot of Baidu promotions for these words! It's better to avoid it.
Third: Don’t use words that are too short. The difficulty and meaning are at the extremes. These words also have little index, so don’t consider them.
Fourth: Don’t ask for words that are too long. If you don’t rank first in the index, you won’t get traffic.
Fifth: Don’t ask for weird words. You can think of searching for something that others can’t. Even if you want to promote a brand, you have to choose catchy words!
Sixth: Avoid keywords from strong competing websites! This is critical.
The main reference for the above six points that cannot be summarized is the three factors of Baidu Index, Baidu promotion and human thinking. What about Google? Something to consider? To be precise, Google is relatively fair. It can basically be seen that the ranking websites for a certain keyword are sorted according to the strength of the website.
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