There are many cases of online marketing, but there are not many application cases using Weibo. Several major portals have opened Weibo platforms. With the addition of Tencent Weibo, Weibo has become even more popular. Xiaodaibing today brings you a Tencent meager marketing application case of a well-known e-commerce corporate website.
@blovesdiamond (BLOVES Wedding Diamond Ring Network) [#guess the price and get a diamond ring#first issue] Guess the price of the “grade” diamond ring in the picture. From now until 24:00 on November 21st, 1. Become our listener, 2. Guess the price and rebroadcast this Weibo post simultaneously. Each person can guess three times, and whoever guesses the price closest to our selling price will get the diamond ring! Friendly reminder: The price of this "grade" is between 3,000-10,000 yuan
BLOVES wedding diamond ring network brand, guess the price diamond ring activity information dissemination multi-pronged
BLOVES Wedding Diamond Ring Network, the leading domestic diamond e-commerce brand, is the first in the industry to try a new publishing format using Weibo as a medium. BLOVES Wedding Diamond Ring Network is innovating marketing. The official Weibo of BLOVES Wedding and Diamond Rings launched a Weibo post about guessing the price and winning a diamond ring prize, which immediately caused a sensation. Within a few hours of its release, the Weibo post was forwarded 10,000 times.
When many people participate in the broadcast, traditional media will join in to follow the trend, and the expanded marketing will be multiplied. After the entire event process, BLOVES Wedding Diamond Ring Network has a finishing task, which is to clearly indicate the ongoing activities. [#guess the price to get a diamond ring#first issue], it also shows that the use of broadcasting is also used to convey that this event will continue, and BLOVES wedding diamond ring network will continue to carry out secondary and tertiary marketing, and will get more meager fans. Long-term focus, deep-rooted brand marketing has been achieved. Weibo has extremely high user stickiness and "user relationship". When users follow, reply, and forward, they are not only spreading information, but also spreading opinions. It is a very good communication platform.
Weibo is a platform for netizens to freely choose and exchange information. Based on this feature, if advertisers try to conduct Weibo marketing by publishing rigid brand advertisements, it will not only have no effect on the deepening and promotion of brand connotation, but also It will also disturb the user's browsing experience and cause them to lose from the brand's fan circle. Obviously, this is a departure from the ultimate goal of Weibo marketing and gathering the largest number of brand consumers.
The sudden popularity of Weibo has made the communication between companies and consumers truly "personalized" and "fully transparent." This seems to be extremely close to the ultimate pursuit of service, but it actually poses a challenge to the company's marketing capabilities. Compared with traditional SNS, BBS and personal blogs, the spread speed and scope of Weibo are much larger. We know that social networks are places to build relationships, and interaction and service are the key words. Therefore, finding topics and target groups on Weibo, locking keywords, and finding potential fans to actively communicate are all things that companies can easily accomplish on Weibo. Although the practical application level of blog marketing in many companies may still be very unprofessional, it has taken a revolutionary step after all. In view of the increasingly important influence of blog marketing, the problems in blog marketing practice are also very prominent.
Domestic companies gradually understand and choose Weibo as an online instant promotion platform for their companies and products. This phenomenon shows that Weibo will be closely integrated with enterprises in the future. The effectiveness of corporate meagerness has actually been verified by many domestic companies. I have seen many cases about meagerness these days, including Yuanzhou Decoration, the tallest building in the history of home decoration Weibo, Li Houlin's New Year's Fairy Tale: Giving Diamond Rings to Wishing Netizens, Yili Shuhua "Energy Baby" World Cup Weibo marketing and China Eastern Airlines' use of blogs to communicate with netizens and friends are examples of successful cases for enterprises.
Meager marketing requires three elements to do well. The first is to design content that netizens are interested in, the second is to spread it, and the third is to reward. Communication among them is easily ignored by enterprises, but it is actually very important. Good communication can turn users into their own customers, collaborators, or people who help them promote themselves. Let’s take a look at the following case, which illustrates how a good interaction is accomplished.
Xiaodaibing: It is difficult to evaluate the marketing effect of Weibo now, but the corresponding investment is also very small. As long as it is managed carefully, the significance of Weibo in building corporate image and promoting brand connotation is self-evident.
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Thanks to Xiaodaibing for his contribution