Many companies have encountered such problems when conducting online marketing. That works out pretty well. The number of visits to the website is also very high, and the momentum is also good. But we can't retain customers and can't convert them into economic results. What's the reason? What if we can retain customers in the process of online marketing? Today Song Yanguo will talk to you.
First, the use of network marketing techniques is simple
Many companies are optimistic about bidding rankings or simple website optimization in online marketing. Although this increases the traffic of the website and improves the weight of the website, it cannot retain customers. The reason is that this kind of promotion is too single. With the development of the Internet era, more netizens or potential customers hope to obtain the most complete Information collection. This is not just visual, but also auditory and sensory. It’s a diverse experience. Only in this way can we transform them into our own consumers and generate purchasing power. So this is why Internet marketing has reached this day and we have to advocate integrated marketing.
Second, the website content is empty and the structure is unreasonable.
Although many companies have done online marketing and led netizens into the website through bidding or some external links, but after they came, they found that the name was not worthy of the name. The entire website did not have what they wanted to see, except for blunt advertisements and a large number of pictures. Other than that, it has no useful value. At the same time, the structure of the website is also very complicated and confusing, leaving viewers confused. In addition, there are dead links and the speed is too slow, so visitors suddenly lose their patience. I feel cheated. So he threw away his hands and left. So the content of the website is very important. In addition to advertising for yourself, you must understand the psychology of consumers, cater to them, and know their preferences. Understand what they care about, so that when they come in, they will be attracted by your stuff and have further thoughts.
Third, the interactivity is not good
Many companies only know that the website is a platform to display the company's style and products, so they have always been selling melons and bragging to show off to others. They do not deeply realize that the website is still an important communication link with potential consumers. Whether it is their consumption requirements, post-purchase information, or opinions, as a company, they should sort it out and have dedicated people online to provide answers, explanations, and conversations. Only in this way can visitors truly become consumers and consumers become loyal consumers. Promoting the participation of visitors or past customers is a very meaningful marketing interaction technique. Behind this interaction is the real meaning. Therefore, a website is not a real estate, but a jumping and passionate dancer, inviting guests to dance with it at any time.
Finally, what Song Yanguo himself wants to say is. 90% of users who browse a website just take a look and leave. Just wandering around. If we grasp the details and connect them closely, then we will keep part of these 90% of people? How many business opportunities will they bring to us? I think this is directly proportional to the dedication, carefulness, and sincerity in online marketing. Therefore, true online marketing is a multi-angle, all-round promotion behavior that targets the real needs of customers, and this kind of behavior should be activated. This will allow you to retain more people and become more customers.
Song Yanguo - Avatar Internet Marketing Planning Agency ( www.afd2010.com ), TEL: 18946730359, cooperation and communication QQ: 67227359. Free reprinting is welcome. Please retain the original author information when reprinting. Thank you for your cooperation!
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