The current basic situation in the webmaster industry is that everyone works alone. The so-called "individual webmaster" largely explains the living status of this group: independent, individual, and no team. In this situation, the orderliness of daily work is very important. However, for a huge website project, there are so many things we need to do, and it is inevitable that there will be many oversights. As the saying goes, a good memory is not as good as a bad writing. , it is particularly important to keep good records of various tasks. It can make the webmaster's work more practical, concrete and systematic, and maximize work efficiency. The following is a list of ten essential records for webmasters:
1. Host domain name record
The host domain name is the basis for building a website. Many times the servers, virtual hosts and domain names purchased do not belong to the same company, especially for webmasters with many websites. These spaces and domain names may come from many different places. If no records are kept If there is a problem with the server, it may not be possible to find the customer service of the corresponding company as quickly as possible. Or the domain name is about to expire. Due to no record, the domain name expires due to negligence, and it is too late to regret it. IDC account, ftp account, server account, domain name ownership and expiration time, etc., these links must be organized into a document in detail, which is clear at a glance.
2. Advertising alliance information and revenue records
There are generally many advertising alliance accounts. More importantly, the payment time and payment form of each alliance are different. In many cases, you need to do some operations yourself, such as Google's Western Union withdrawal, Taobao's Alipay withdrawal, etc. Etc., these account numbers, URLs, payment times, and monthly income must be recorded clearly, so that it will be very clear how much money you earn from building your website.
3. Long tail keyword records
The long-tail keyword record sheet was invented by Mr. Fu Wei, a master in the SEO industry, and has now been popularized in the entire SEO industry. It records the main keywords and long-tail keywords of daily optimization and the corresponding URLs, so that when anchor text needs to be made, it is easy to find the corresponding path in the shortest time and improves the efficiency of anchor text. , and generally not missed. Especially when a lot of keywords have been accumulated, it is difficult to know what the path corresponding to the keyword is without recording.
4. Friendly link records
The record of friendly links mainly records who the owner of the website is, what the contact information is, and when the link was made. If there are cross-links, record the cross-linked websites in detail. This seems systematic. When you find that there is an abnormality in a website on a friendly link, you can contact the corresponding webmaster in time to make suggestions, communicate with you on whether to delete the link, and make specific arrangements.
5. Collection volume and keyword ranking records
No matter how many websites you have, you must keep records of the number of included websites per day and the ranking of major keywords. In the short term, you can understand the specific progress of your website. In the long term, it is helpful to accumulate experience, analyze useful methods from your own growth process, and understand the development trend of the website.
6. Website event records
In the process of website development, there will be some "big things" that need to be recorded, such as when the website went online, when the website was revised, how much traffic the website exceeded, the website suffered demotion, the website changed servers, etc. This is the complete development history of a website. After the website develops in the future, you can look back at the arduous journey along the way at any time, and you will feel full of happiness and accomplishment. In addition, when writing the website or company memorabilia later, these are complete first-hand information.
7. Competitors, excellent websites and content source records
What are the competing websites in the same industry, similar type, and similar keywords as your own? What are their advantages worth learning from? What is the originality of their content? Which websites are the sources of your own website content? These must be recorded in detail. In addition, when browsing the website, you should also record the websites that are good in time for future reference for revision.
8. Records of connections in the circle
What does network connections mean? These are mainly well-known people in the industry, such as SEO experts, website operation experts, e-commerce experts and other similar people in the industry. Keep good records of their expertise and personal information. When you are free, Just say hello, even on holidays. After a period of accumulation, you will make certain friends in this industry, and they will be good teachers and helpful friends for future growth and development.
9. Record of commonly used SEO auxiliary means
In the process of SEO operation, what forums do you usually post in, what accounts do you have, what are the corresponding URLs, what blog materials are you building, what are the commonly used detection software, and so on. These must be recorded in detail. Create a clear order. Design all these daily operations into fixed patterns and streamline them. This will be much more convenient, and you don’t have to think about what to do all day long, because the specific things to be done are clearly placed there, and you can complete them one by one.
10. Periodic plan goals and completion records
What is the plan for a period of time? How much traffic is achieved? How much is the expected income? After the estimated time is reached, check to see how much you have completed, whether it is not completed or overfulfilled. If it is not completed, analyze the reasons. If it is completed, also analyze why the efficiency will be improved. In this way, we can constantly summarize experience, learn lessons, and continuously improve, thereby completing one goal after another. Many times, what you are thinking in your mind is not very clear, and you need to write it down in detail so that you can better execute and realize it. I hope everyone’s plans can be exceeded.
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