Baidu updated last week. There is no doubt that Baidu is adjusting its search mechanism, algorithm, database, and weight distribution mechanism. It is unknown. No matter how things change, there will be joys and sorrows. Having been working as a website for more than a year, I have become accustomed to the big waves like Baidu. Sometimes I feel that Google is more friendly. No matter what, in the country, you have to learn to adapt to Baidu.
Today I will summarize several updates last week and explore some changes after Baidu algorithm adjustments. I hope it will be inspiring to all webmasters. (Note: The following is a personal research summary. After some previous findings were announced, some aspects were not recognized and scorned by everyone. Let me say here that SEO is not a regular thing and changes every day. As long as it is a technology, it needs to be studied. I not only want to tell you my summary, but more importantly, I hope you can learn a method of analyzing problems)
First of all, Baidu has had multiple and capricious major updates in November. After preliminary statistics from various webmaster forums, the following results can be obtained.
1. Most of the old websites were demoted, and problematic websites were also demoted at the same time. The most prominent problem was the decline in keyword rankings. One was the target keywords, followed by the long-tail keywords, with different combinations of declines. The worst thing is that websites with large collections have declined across the board, which is a shame.
2. The number of inclusions on most websites has been significantly reduced. Inclusion and external links are closely related, and the changes in external links are also obvious.
3. Snapshots go up, usually to the latest or within a week
4. After the update, the traffic is unstable, with the traffic rising and falling within a week.
Algorithm research:
1. Baidu has stepped up efforts to clean up problem websites. Why are old sites demoted? Why are older sites more likely to be beaten to death? Why is the ranking of the new site so good? What is a problem site?
Baidu Front-End Time has released the Baidu Search Engine Optimization Guide, which clearly explains the characteristics of a website that is in line with search engines, that is, making a website that is in line with Baidu SEO. And if we rank according to this rule. The above problems will occur. Because the old website took a long time to build the website, the current website structure has been formed in the early stage. The SEO technology at that time was definitely not as popular and perfect as it is now. However, the new website, with the current popularity of SEO technology, will mainly focus on optimization rules.
Therefore, after such adjustments, the old site was demoted because it did not comply with SEO standards, and the new site was more in line with Baidu SEO standards. This principle can also be used to explain why site groups appear repeatedly, leaving Baidu helpless. Station group SEO cannot be said to be perfect, at least it is a very fashionable SEO technology.
For such an algorithm, what should the webmaster who has been demoted do? I think the website should be rectified slowly, not big changes, but start with the details every month and make changes slowly. SEO is a trend that cannot be changed. If you just wait for Baidu to adjust, you will definitely fall behind and be restricted.
2. Baidu has added a trial period for website changes. Derating is an inspection method used by search engines. During the period of power reduction, rectifying your website is also an opportunity given to you by search engines. How long is this time? I think it depends on your adjustment. After the update, the downgraded websites, as long as they were updated and sent out links according to the normal time, all rebounded to varying degrees. Most of those waiting silently are still in their previous state. We must not give up and take action to reduce the authority of our website.
3. Article quality requirements are higher. Google's strategy for similar articles and similar websites is that it does not exclude including similar articles and websites, but the weight is not high. Baidu’s adjustment this time also has a great impact on articles. It has always been said that articles must be original, so how can collection sites survive? The reason for the decrease in Baidu's inclusion this time is related to the article quality adjustment. It first cleans up the database and deletes too many similar articles, and then conducts a small inclusion and filters the article pages. As for what strategy is adopted, it should be added to the article matching mechanism, which remains to be seen.
Another phenomenon is that Baidu’s own products dominate the home page. This used to be rare, but now it is common. It shows that the weight of article pages has a great impact on rankings. Baidu products have a high weight. Even if you use a first-level domain name, you will not be able to rank it. This situation shows that the weight of the article page is affected by many aspects. Top-level domain names may not necessarily be used for keywords. Over time, the weight of external links accounts for a greater proportion.
4. The new site fluctuates greatly. New sites are included quickly, but keywords fluctuate greatly. I found that all the sites in front of you are new. It must be very helpless. Don't be discouraged. In a few days or a week, you will stay where you are or move up. The station in front of you must have changed a lot.
5. Source of external links. The source of external links can better determine the weight. How to obtain high-quality external links is what webmasters now have to think about. External links from collection sites, external links from inquiry sites, and external links from forum messages are all outdated.
This article is from Qingfeng www.qfpaper.com original article, please indicate when reprinting.
Thank you Qingfeng for your contribution