Activate your membership, the three principles of users
When we often visit forums, we will find such a problem. In a BBS, there are few posts and more replies, while most people are watching. A considerable part of the vast majority of people watching have the talent and talent to participate in discussions, but they have formed the habit of watching since they first registered. The reason why people watch is because they feel that the matter has nothing to do with them, so they adopt a high-minded attitude and choose to watch. If you want to activate this group of people, fundamentally speaking, you have to get them involved. Things can only happen in three ways. If we make three changes, we can change this situation.
Register for the first time
If visitors are not registered, attract them to register. Once they sign up, take immediate steps to keep them engaged. For example, the method adopted by uhome is to automatically add friends. This is a better method. The forum does not have this function. We can use a vest to add friends manually. Remember to use a fishing vest. Of course, there is a better way.
The second time to get the netizen’s first time
There is a phenomenon of first time in people's habits. For example, as long as you hold hands with your girlfriend for the first time, the second and third times will be easy to handle. The same is true for forum operations. Find a way to get your netizens to post for the first time. For example, you can start forum tasks.
What to do after the third member posts for the first time
Many users post for the first time and see that almost no one replies, and their fragile psychology is seriously hurt. After new users post, especially if they are posting for the first time, be sure to reply to their posts in a timely manner. It is best to participate in the reply, and you can quote the author's post to start a discussion. In this way, users will feel cared for and have a sense of accomplishment. Many users have this habit. After posting a post in a certain forum, when they log in again, they will check the status of their post. If there is a reply, they will reply to the reply.
DISCUZ7.2 has a focus function, and we can make good use of this function.
Activate your membership, that's the most important thing.
Use badges to activate your membership
Before reading this article, you may wish to read the previous article on Maslow's Needs Analysis. Netizens need certain signs to indicate their existence. We can use the forum's medal system to activate users.
1. Establish your medal system. The so-called system means that there are levels, differences, and connections. The medal system should be conspicuous. This conspicuousness has two meanings. The first is that it is easy to find, and the second is that you have to take the initiative to seduce it.
2. Medals must be distributed strictly and cannot be done excessively. For example, you can only apply if you have 100 posts. As long as you don't have enough posts, you won't be given. For example, you can apply if you upload an avatar, but if you don't have an avatar, you won't be given.
Your system must be strictly implemented for your medal to be meaningful. As long as you use it properly, the medal system will surprise you.
The author’s personal space at Jinan University Student Entrepreneurship Forum