Hello everyone, my name is Yin Jian. I have been exposed to the Internet for 10 years, and have been engaged in website development and promotion for 5 years. My current job is in website development and promotion, so I am exposed to these every day. I will check admin5 often, but I have never published any articles. First, my writing style is limited, and second, I feel that I don’t have any special methods or techniques to share with you. The weather in Changsha is nice today, and I have nothing important to do in the office. Suddenly, on a whim, I wanted to write a few words. I can't talk about any experience, just express my own thoughts. I have built many websites for others and promoted them. Of course, I also have my own website (China Tester Network zgskw.com). I will not talk about effective promotion methods or anything like that. I will just talk about the overall situation. At what time, let me talk about some misunderstandings that current webmasters have. I will write wherever I think of it, so please forgive me if there are any shortcomings:
First: Technology is not very important, marketing is king!
Nowadays, open source requires so many different environments and languages. For general requirements, open source can meet the needs of webmasters. Therefore, those of us who work in technology can only make a lot of hard work at most. Make ends meet. And in other words, if you really have a good vision, a good idea, and a good project, as long as it meets and complies with the market rules, it will only cost a small amount of money to use a website to implement the e-commerce process of this solution. You can hire technology wherever you go... And marketing methods are more important. What methods should we use to let more people know about our website, how to help promote the website, and then sell the products. Ultimately bringing us benefits is our ultimate goal. Therefore, on the premise of ensuring that the basic functions of the website are perfect, those webmasters who are still thinking about adding new features or revising frequently all day long might as well spend more time on promotion. Only when there is traffic can there be potential customers, and only when there are potential customers can we convert them into effective customers.
Second: Don’t follow the trend, find a way that suits you.
There is a strange circle in the Internet, that is, after someone discovers a certain model and realizes that this model is indeed profitable, a lot of similar websites are popping up, just like last year's Witkey.com and this year's group buying website. Almost everything is ruined. It is true that some people laughed and bent their waists with laughter, but they were only a small group of people, and they were those who were ahead of the curve or had innovative ideas. Most people who followed the trend could only be used as funerary gifts. There are even many individuals or companies who change their technology to whatever is popular on the Internet. In this way, it is difficult for the website to establish a reputation and company image; so find a project that suits you... The same goes for promotion methods, for example: just like many people now see QQ group promotion methods written by some webmasters in admin5, all Just follow the same example and now just add a few related groups. Most of them are for advertising and promotion, but there are not many real customers. This kind of effort and time is spent, but the effect is not ideal. So we have to find the right project and the right method for ourselves.
Third: Consider the problem from the user’s perspective
Regardless of whether we are building a website to promote the market, we can not only stand from our own perspective, because the website is not made for ourselves. Since the target is visitors, we should think differently and be our own customers. Know your website. What does the website lack? Where is the shortcoming? How trustworthy is the website? How sticky is it? We can all understand it through transposition. We should also consider these issues when promoting the website. For example, when promoting advertising, we must make people feel that you are advertising, or that they have accepted your advertisement and feel that it is okay for the advertisement to appear in the article. Reasonable and not offensive. Therefore, everything is considered from the user's perspective. Only when we help them feel comfortable, will they bring us rewards!
Fourth: Reject the three-point heat, persistence is victory.
No matter what you do, I believe it is like this. You cannot just rely on three minutes of enthusiasm. When you think of something, you will immediately get excited. After three days, you feel boring and the effect is not obvious, so you give up. Here, I would like to ask all webmasters or friends who make money online, please remember to persist, persistence is victory. Because we all know the principle of accumulating a little makes a lot. Accumulation leads to quantity. We cannot ignore the origin of any traffic, nor can we give up in frustration because we cannot achieve the expected results. I started my China Trike.com in 2006, and I wanted to give up many times during 2008, but the website has tens of thousands of customer resources, so I have persisted until now. "It is easy to build a website, but difficult to promote it", so this is not a matter of a day or two, and must be treated with the most normal mentality. We must have self-confidence. Our traffic and reputation are accumulated bit by bit. For those who claim to earn tens of thousands of yuan a month and a thousand yuan a day, we don’t care for the moment whether they actually earn a thousand yuan a month, let alone We are jealous of them because there is an old saying in China, "You only see thieves eating meat, but you don't see thieves being beaten." No matter how beautiful they are, we can imagine the hard work and effort behind them, so we should not be eager for quick success and instant gain, and make progress one day at a time. As long as we climb up the footprints in an orderly manner and follow the plan, if we work hard, we will always be rewarded. Genius is the person who repeats the most!
Fifth: Be good at statistics and organize website data.
In the process of operating a website, we must be good at collecting statistics and summarizing. Statistical data can provide the most intuitive renderings. From the statistical data, we can know the website's traffic, user registrations, conversion rate, revenue, etc. Data can help us know the current status of our website and the shortcomings of the current website. We must always pay attention to the dynamics of the website. We cannot just make a website and throw it online and post a few posts casually. Just sit back and enjoy the profits and the amount of banknotes. Like my China Tester website, through data I can understand what benefits the website brings to me. However, there are too few free resources now, and many merchants also need to charge high postage, so many visitors come to take a look and then leave. . But I can understand the basic information of effective customers through data, so I focus specifically on this group and improve the conversion rate... So I must pay attention to these data, and make a summary and comparison. The status of the website can be known from the data, and the website and revenue will maintain a healthy growth rate. Think about it, don’t you feel excited and more confident watching the numbers grow one by one?
Finally, running a website well is of course not just that simple. We do have a lot to do, but as long as we do it in a planned and orderly manner and accumulate little by little every day, then we will definitely do well. Having said all that, my own site is actually not doing well, but I will persist. Therefore, I would like to congratulate those webmasters who have made a lot of money and earn tens of thousands a month. I also hope that the webmasters who have made little or no returns for their efforts must persevere. Persistence is victory.
"As long as we do it, we may not be able to reach the end of our dreams, but we will definitely be one step closer to our dreams." Come on!
Okay, I’m here today, my writing is limited. Finally, everyone is welcome to visit www.zgskw.com China Tester Network to communicate together.
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