Baidu's big update in November made some webmasters cry with joy, some were happy and some were sad, and some website keyword rankings improved a lot. Naturally, these webmasters were very happy because their unremitting efforts were not in vain. Of course, some webmasters are not so lucky. The website keywords are down, and they are naturally deeply frustrated. He started to scold Du Niang at every turn. This also made our webmasters start to pay attention to how to do their daily work well. I think as long as we persist and adopt normal methods to optimize the website, the keyword ranking will naturally be as stable as Mount Tai.
1. Websites ranking on the homepage are more in line with business rules
Many webmasters have seen that some websites are still ranked on the homepage even if no one has managed them for a long time. They may be angry when they see this situation, because they do so much work every day, but the effect is not at all, even if other people's websites are If you don't manage it, your ranking will rise instead of falling. This shows that Baidu updates slowly, which is determined by Baidu's technical level. Furthermore, Baidu has collected various data of the website for a long time and judged whether the website meets the search engine ranking requirements. Of course, some people feel that the slow update of Baidu's search engine is weak. In fact, if you understand search engines this way, Then you are totally wrong. Search engines have now become commercialized. If the search engine rankings are updated every day, then there will not be many that can really bring benefits to the enterprise. Therefore, Baidu believes that when working as a website After the volume reaches the requirement to appear on the homepage, the search engine must first ensure that the website will benefit from the work it does. Therefore, the ancients said: No pain, no gain, so if the search engine is updated every day, it can really bring benefits to the website. The commercial value will be much less. If your website is on the homepage today and disappears the next day, how will you feel? Therefore, everyone must be considerate of the slow update speed of search engines and correctly understand the slow update speed. It is to maximize the value of the website on the homepage.
2. Update and collect statistics step by step every day
At present, according to industry observations, Baidu updates every Thursday with a slightly larger range. Although the update range is not particularly crazy, some people think that Baidu’s updates mean that there are no updates and there is no ranking effect. Of course, if you understand this , then you have also misunderstood the Baidu search engine. It is correct that Baidu updates every Thursday. I observed it and found that it is basically consistent with this situation. However, when comparing the rankings of Baidu updates, the main update is to count the work done by the website this week. , and then accumulated on the server, and then the server adds the work accumulated this week to the workload previously stored in the server, and makes a total, so the real meaning of Baidu's update every Thursday is not to update the website ranking, but Calculate your workload this week. When I say this, some people may think that what I said is wrong, and they may have questions. If Baidu does not update for a long time because of commercial value, then why does it not count it once a month? What about data? Of course it is normal to think this way, but everyone should know that when we publish external links, some information such as posts, Q&A, and soft articles cannot stand for one month. Generally, the lifespan of posts, Q&A, and soft articles is one week or more. About half a month, so in order to reduce the burden of ranking work on webmasters, Baidu arranges updates every Thursday and reduces the burden on webmasters. Some people may not believe it when I say this. I have always believed that Baidu is just for collecting money, but Baidu will also think about us, so to understand it correctly, don’t always say that Baidu only collects money. Of course, search engines also need people to maintain them, so we must maintain and maintain such a large search engine. Search engines are not an easy task, so Baidu collects money in order to survive. Where to go to understand Baidu correctly.
3. Websites must conduct self-inspections to get rid of interference from illegal websites
Some webmasters will feel that since Baidu updates slowly, they can use some cheating methods to make keywords effective immediately and keep the website standing for a long time. If you think so, then you are making a big mistake. That's really wrong. As I said on the first point just now, it's not that Baidu can't speed up, but that Baidu is divided very widely based on different types of websites and topic algorithms. Therefore, the Baidu Party discovered that you used illegal methods to rank websites, or that you The website has some illegal information. When Baidu discovers it, Baidu will immediately remove your website from the ranking without mercy, and it is possible that your website will die in the search engine and never be resurrected, so everyone Baidu is easy to bully. Nowadays, many webmasters use some illegal means to optimize their websites in order to save time and trouble. Of course, using it once or twice will not punish your website. If you use it more often, or If you use bad cheating methods such as spider traps, your website will immediately disappear from the search engine and cannot be resurrected in the search engine. So don’t ignore Baidu. Baidu releases spiders to crawl websites every day. My colleagues do this not only to collect information, but also to monitor whether we use illegal methods when ranking websites, so I do not recommend using illegal methods to optimize the website.
4. Summarize ranking factors and practice more
I summarized Baidu’s adjustment direction in November, which was mainly aimed at webmasters’ websites. Baidu’s update speed is relatively slow, and I also said that Baidu will update a small amount every Thursday and summarize the total workload, and also said that search The engine will only affect website rankings during major updates. It also proves that the speed of search engine updates is not to increase the speed, but to give webmasters’ websites more commercial value, so this series of explanations are all for It proves the importance of daily work affecting Baidu ranking. I have said so much to remind webmasters. Don’t think that your website’s ranking in search engines will be stable if you don’t take care of it for a long time. When you When your website encounters a major update in the search engine, you will feel regretful. Therefore, no matter where the website is in the search engine, the daily work of the webmasters is to maintain it well, and to fix a fixed amount of their own work every day, and then in Every week, check whether the statistical data has been included in Baidu. Therefore, no matter where the website is, daily work must be guaranteed, and if you want to survive on Baidu's homepage for a long time, you must abide by Baidu's laws and do not violate Baidu's laws. Only in this way can you stabilize your ranking and keep your ranking on the home page for a long time. Of course, I have said so much that some people will compare Baidu and Google. Of course, Google updates faster than Baidu, but when it comes to commercial value Baidu is still higher. Although Baidu is only recognized by Chinese people, the commercial value Baidu brings to the website cannot be replaced.
I am an SEOer. After dealing with Baidu for such a long time, I understand the reasons for Baidu’s slow updates and the benefits that Baidu brings to us. Moreover, Baidu is not just driven by commercial interests, but also by Of course, Baidu is not doing very well in some areas regarding the search habits of the majority of netizens, but we must also be considerate of the convenience and speed Baidu brings to us, so I hope everyone can understand each other and do their optimization work well every day. Keep summarizing a lot, I think no matter how Baidu updates, your website ranking will be as stable as a mountain.
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