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There is a saying circulating in the SEO circle: "Content is king, external links are king." This sentence still has some truth. Judging from the performance of some websites this week, Baidu has higher and higher requirements for new sites, lowers trust, and increasingly strict review mechanisms for articles. The quality of articles on new sites has a great impact on the weight of the entire website. . When we have better content, doing a good job of on-site optimization can give you a qualitative improvement in your ranking. So how do we perform on-site optimization and what things should we pay attention to?
First: Website structure tree structure
We all know that search engines like websites to have a tree structure. The tree structure is in line with modern people's habit of classifying knowledge.
The tree structure mainly depends on the sense of hierarchy, not the URL: for example, Baidu knows that zhidao.baidu.com is a typical tree structure. First click on a large category, then a small category, and then each question.
How to build a good tree structure?
1. Directories must be interconnected.
2. Each content page must be interconnected with anchor text (now CMS has helped us complete this work, and the website often sees the previous article: xxxxxxxx, the next article: XXXXXXX)
3. The orderly classification of content is very important, both for search engines and users.
Second: Create internal link anchor text
Keywords or titles of previous articles may be mentioned when publishing new articles. In order to facilitate users to read related articles, and to allow search spiders to crawl more efficiently and crawl more pages, it is recommended to add anchors to related keywords. Text link.
Third: Update mechanism
1. Each page has a section for the latest articles.
Linking to articles on similar topics can help readers discover content they are interested in, and can also increase content links in the article. It is recommended to manually add related articles below an article.
2. Each page has a section for popular articles.
Displaying popular articles in the sidebar can effectively increase page views and increase internal links.
3. Each page has a section for random articles.
Wait for a series of sections, which will make it easier for users to read and have more opportunities to recommend your page to search spiders.
Fourth: Sitemap
1. The website map not only helps readers find the content they need.
2. It can increase the number of internal links of important pages.
Fifth: 404 error page
The correct way to create a 404 page is: (only suitable for virtual hosts)
1. Set the error page to 404.htm in the virtual machine management.
2. Create a simple html page named: 404.htm
3. Place 404.htm under the root directory of the website
4. Do not redirect 404 errors directly to the homepage of the website, as this will result in the page not being included.
This article is provided by 66CSS Tutorial Network @Ah Xian. The website address is http://www.66css.com/blog/index.php/archives/100.html. Welcome to reprint or communicate with me.
Thank you A Xian for your contribution