The military chapter of "Online Marketing Sun Tzu's Art of War" is the ninth in the "Online Marketing Sun Tzu's Art of War" series. It has not been updated for a long time due to personal matters. I will take the time to re-write the remaining chapters tonight, and try to finish it before the end of 2010. Write the rest.
1. Internet marketing should be straightforward
Whether companies or individuals do online marketing, the main purpose is to bring final conversions to the website, or to sell products and services. Although some online promotions do not directly bring us results, long-term online promotion will give corporate brands and reputation It will have a great impact, let more people on the Internet know about the brand, and make them interested in us. Just like before we buy something, we will first read user reviews. These will promote the final conversion of users, and in The controversy of event marketing should bring as many people's attention to the event as possible.
2. Do research before starting online marketing
Before doing Internet marketing, we must first investigate the trends of the industry, the Internet marketing methods used by competitors, and understand the specific execution, effects and functions of the Internet marketing we want to carry out. No matter which industry you are engaged in Internet marketing, you must first have an in-depth understanding of the industry. Long-term Internet marketing still requires deep industry knowledge. Competitors must have a deep understanding of whether they are bidding advertising or word-of-mouth promotion, and have a deep understanding of the entire specific situation. The execution and effect must be checked in a timely manner, and all crisis public relations that occur online must be responded to, and cooperation and resource exchange must be done as much as possible with websites that can cooperate with us.
3. Internet marketing to mobilize users
To mobilize the enthusiasm of users as much as possible, we must find ways to use advantage to mobilize them. Therefore, whether it is promotion or advertising, some words that promote conversion can appear. In online marketing, you can do more related activities and use small gifts and small prizes to mobilize user enthusiasm. Just like when we promote e-commerce websites, we use some low-priced items to obtain a large amount of database information for promotion. In addition, You can also use the holidays to do promotions. The author, Yang Tao, had a new B2C mall opened in 2009. Firstly, it was relatively new, and secondly, it was not very big, and relatively few people paid attention to it. They thought they were using a few yuan to promote the sale of USB flash drives. The first time the merchant didn't make any money, but in the later period after the mall obtained the data information, it conducted email marketing. Later, the author spent several thousand yuan on it.
4. Internet marketing must act in a unified manner
For online marketing promotion, it is necessary to formulate a unified publicity, such as using the same logo and name on all major promotion platforms. If a certain theme activity is promoted uniformly in a certain month, it should be regardless of the website or optimization and advertising and promotion requirements. Carry out promotion and publicity at the same time, and do a good job of integrated promotion to maximize the effect of the entire online marketing. Also, in the management of the online marketing team, various systems should be reflected in written form as much as possible to avoid errors in execution.
"Online Marketing Sun Tzu's Art of War" uses thirteen chapters of "Sun Tzu's Art of War" to analyze internet marketing. The author's indirectness made me think of a lot of malicious hype. After becoming famous for being indirect, I then help companies do positive online marketing. There are also many The word-of-mouth marketing done by online public relations companies in forums does not directly produce results, but it can ultimately influence users' final purchases.
Yang Tao, personal webmaster in 2002, first published at http://blog.putui.com/archives/562
Thanks to Yang Tao for his contribution